Source: iOne Digital / other Honoree: Guapdad 4000 The Grind: Rapper Find Him: @guapdad4000 Guapdad 4000’s debut album, Dior Deposits, is a much needed break in what some call a monotonous time in music. Of Black and Filipino decent, he credits both of his grandmothers for passing down their unshakable work ethic, confidence and boldness—the latter evidenced by his decision to share past mental health challenges. While most pick a lane and stay there, Guapdad finds comfort in duality, saying “you can still be confident in actions and sad about things in general”. Building a lifestyle brand is important to the rapper and designer, who aspired to be integrated into the lives of fans in a meaningful way. If this season of Guapdad’s life could be described in a word, it would be evolving...
Source: Paul Middleton / Warner Music Guapdad 4000 doesn’t appear to be an artist concerned with fitting in with whatever works in today’s frenzied musical climate. In fact, the West Oakland superstar in the making has actually found his footing by defying every convention heaved upon him and that’s especially true with his latest release, Platinum Falcon Returns. Source: Paul Middleton / Warner Music Hip-Hop Wired had the privilege of speaking with the 28-year-old Bay Area native on the eve of the release of his latest EP, Platinum Falcon Returns, which is out Friday (August 14). While April’s The Plantium Falcon Tape Vol. 1 was well-received by way of Guapdad’s tongue-in-cheek cleverness and somber wit, he tells us that he’s aiming to do more with the Platinum Falcon series and expand th...