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Global State of Small Business Report

Nearly 70% of Ghanaian SMBs are Optimistic Despite COVID-19 Pandemic

To lay bare the scale of challenges small businesses are facing during the COVID-19 pandemic, and to understand their ongoing challenges and areas for further support, Facebook published the Global State of Small Business Report. Compiled in partnership with the World Bank and the OECD, it surveyed over 30,000 small business owners and employees from around the world in over 50 countries. In Ghana, the survey reveals that despite the challenges, SMBs are very optimistic about the future of their businesses. Over 69% of operational SMBs on Facebook feel optimistic about the future of their business, with 68% of male-led SMBs currently operational or engaging in revenue lead activities. However, among operational Ghanaian small businesses (SMBs) on Facebook, 42% expect cash flow to be a chal...