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UK Watchdog Orders Meta/Facebook to Sell GIF Platform Giphy

The United Kingdom’s antitrust watchdog has blocked Facebook’s acquisition of Giphy and ordered the social network to sell off the GIF-sharing platform, saying the deal hurts social media users and advertisers by stifling competition for animated images. The Competition and Markets Authority said Tuesday that the deal would let Facebook “increase its already significant market power” by denying or limiting other platforms’ access to Giphy GIFs and driving traffic to Facebook-owned sites. It has noted previously that there’s only one other big provider of GIFs, Google’s Tenor. The regulator also was concerned that the deal removed potential competition from the U.K.’s 7 billion pound ($9.3 billion) display advertising market, of which Facebook controls half. It’s the first time the watchdog...

Facebook Buys Giphy for $400-Million

Sourced from Dialogue Pakistan One of Facebook’s largest and most notable acquisitions in recent memory is for a service commonly used to find reaction GIFs for funny memes. Giphy is a platform where users can create and share their own GIFs of whatever it is they want – from TV show snippets to baby’s eating lemons or cats texting. Facebook says it had acquired Giphy and that the service will soon become part of the social media titan’s Instagram team – making it far easier for users to find relevant GIFs for their stories and direct messages. A Facebook spokesperson told CNN that the company isn’t disclosing the terms of the deal. Reportedly, according to Axios, this deal is worth $400-million. /* custom css */ .tdi_3_acb.td-a-rec-img{ text-align: left; }.tdi_3_acb.td-a-rec-img img{ marg...

Facebook is buying Giphy for $400 million

Facebook is buying the popular GIF-making and sharing website Giphy for $400 million, with plans to integrate the massive GIF library into Instagram and other Facebook apps. News of the deal was first reported by Axios, which revealed the $400 million value of the deal. Giphy is already one of the largest GIF sites on the internet, offering tools for creating, sharing, and remixing GIFs. Get more stories like this on Twitter