Ginseng Strip 2002

TikTok has proven its success at renewing widespread interest around old songs countless times over the past several years. 2022 was no exception, as the short-form video platform announced Swedish Sadboy rapper Yung Lean’s 2013 track “Ginseng Strip 2002” was its most popular track of the year thanks to a trend of users singing along for about 10 seconds and then kissing at the end. The nearly decade-old track was used in almost 11 million videos across the app in 2022, and while TikTok royalties are notoriously low to music rights holders, the upside proposition has been established that a viral hit there will drive streaming elsewhere. With “Ginseng Strip 2002,” that was most certainly true. Since the “Ginseng Strip 2002” TikTok trend started to take off around the turn of the new year, ...

TikTok has proven its success at renewing widespread interest around old songs countless times over the past several years. 2022 was no exception, as the short-form video platform announced Swedish Sadboy rapper Yung Lean’s 2013 track “Ginseng Strip 2002” was its most popular track of the year thanks to a trend of users singing along for about 10 seconds and then kissing at the end. The nearly decade-old track was used in almost 11 million videos across the app in 2022, and while TikTok royalties are notoriously low to music rights holders, the upside proposition has been established that a viral hit there will drive streaming elsewhere. With “Ginseng Strip 2002,” that was most certainly true. Since the “Ginseng Strip 2002” TikTok trend started to take off around the turn of the new year, ...