Ghanaian Tech
Top 5 Women Breaking the Bias in the Ghanaian Tech Space
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4 Exciting Insights into How E-Commerce is Creating Jobs in Ghana
In 2020, the unemployment rate in Ghana was at approximately 4.51% of the total labor force. The unemployment rate is the percentage of a country’s labour force that is without jobs but are available to work and actively seeking employment. This is an increment from 4.16% in 2018 and 4.22% in 2019. Graduates from tertiary education, all genders in Ghana was reported at 10,9874 Persons in 2018 and this number increases year on year. Maybe in comparison to other developing countries, this seems like it’s encouraging. /* custom css */ .tdi_3_2c7.td-a-rec-img{ text-align: left; }.tdi_3_2c7.td-a-rec-img img{ margin: 0 auto 0 0; } However, if we take a closer look at the active labour force of Ghana which stood at almost 13-million in 2020, we begin to get a clear picture of how discouraging thi...
Ghana Sees Huge Surge in Digital Communications with COVID Pushing Customer Experience
Image sourced from Goobjoob Education. To a large extent, enhancing the customer experience (CX) has been a game of catch-up for most organisations in Ghana, until the outbreak of the COVID-19 pandemic which significantly accelerated the uptake of digital channels by enterprises last year. As the pandemic drove consumers to avoid traditional physical interaction with brands, so many corporates were forced to move their services and products online. For example, many insurance companies that used third-party agents before the pandemic are now adopting digital channels at a significant rate. This is to allow customers to buy policies online, via Unstructured Supplementary Service Data (USSD) or through a mobile app or website. Not only was the adoption of digital channels significantly accel...
