genies

Genies, a Los Angeles-based avatar startup with close ties to the music industry, raised $150 million in Series C funding led by Silver Lake and existing investors Bond, NEA and Tamarack Global, the company announced today. The deal values Genies at over $1 billion. The six-year-old company has partnerships with Universal Music Group and Warner Music Group as their official avatar and digital goods NFT provider, and has partnered with artists including Cardi B, Justin Bieber, Rihanna, Shawn Mendes, J Balvin and Migos. Genies creates virtual identities for artists to use across the metaverse and releases digital wearables – such as a J Balvin space suit and a Mendes digital hoodie — for fans to collect and wear in the metaverse. Last year, Genies widened its ambition by launching a marketpl...