Genesys South Africa
Former Google Exec Takes on CMO Role at Genesys
Contact centre solutions company, Genesys has appointed former Google and Microsoft marketing executive, Joyce Kim, as chief marketing officer (CMO). As CMO, Genesys says that Kim oversees worldwide marketing for the company and will report directly to Chief Executive Officer (CEO) Tony Bates. It’s said that she will play a pivotal role in elevating the company as the undisputed leader in personalized customer experience. Kim is to drive the overall marketing strategy and position the company for further growth by building on its market momentum as well as expanding its partner and developer ecosystem. She brings more than two decades of technology sector experience to Genesys, with expertise in data-driven digital marketing and executing go-to-market strategies for software solutions leve...
Free Webinar: How to Sell Faster and More To Your Digital Customer
Over the last few years, more and more consumers have opted to engage with brands and businesses digitally. This technological evolution — while very beneficial for consumers — is extremely valuable for organisations, and it has only been fast-tracked by the impact of COVID-19 on social and economic activity. In these uncertain times, potential clients will interact with your company by phone, instant messaging, email, mobile app or social channels — providing a deep treasure trove of data that your sales team can utilize to close deals. This means that now, more than ever, it’s important to not only use but also properly understand the wealth of data within your organisation. With this in mind, leading call centre software company, Genesys wants you to join the virtual convers...
