Contact centre solutions company, Genesys has appointed former Google and Microsoft marketing executive, Joyce Kim, as chief marketing officer (CMO). As CMO, Genesys says that Kim oversees worldwide marketing for the company and will report directly to Chief Executive Officer (CEO) Tony Bates. It’s said that she will play a pivotal role in elevating the company as the undisputed leader in personalized customer experience. Kim is to drive the overall marketing strategy and position the company for further growth by building on its market momentum as well as expanding its partner and developer ecosystem. She brings more than two decades of technology sector experience to Genesys, with expertise in data-driven digital marketing and executing go-to-market strategies for software solutions leve...