GEAR + TECH
How RCRDSHP Is Using NFTs to Redefine the Relationship Between EDM Artists and Fans
An electronic music revolution is brewing in the offices of RCRDSHP. Fortune favors the bold in the weird and wonderful world of EDM, and this platform’s ambitions fit the profile. And since electronic music artists are shaping the NFT landscape as we know it, RCRDSHP is in a unique position to trigger a paradigm shift at the intersection of music and cryptocurrency. The music industry is a technological tinderbox in 2021, and the EDM community is holding the match. The 2021 IMS Business Report found that 76% of all music NFTs were issued by electronic music artists. That’s over $50 million. “I think EDM artists are by nature innovators, explorers, and very in tune with technology,” RCRDSHP founder and CEO Obie Fernandez tells EDM.com. “That’s p...
3LAU’s NFT Marketplace Nabs $55 Million Investment From The Chainsmokers, Kygo, More
3LAU‘s NFT marketplace has received another huge cash injection. Just months after a $16 millio investment, Royal has announced a $55 million funding round led by Andreessen Horowitz’s a16z Crypto fund. The Chainsmokers, Logic, Kygo, Nas, CAA, Crush Music, Coinbase Ventures, Founders Fund, NEA’s Connect Ventures, and Paradigm all participated, according to reports. “The value of music ownership is vastly misrepresented and undervalued today, but it won’t be for too much longer, as more musicians embrace the web3 ecosystem,” 3LAU wrote in a recent blog post. Royal is a marketplace for musicians that allows them to sell the royalties accrued from their songs to fans. 3LAU recently gave away 50% of the streaming rights to his latest song,&nbs...
Beatport and Microsoft Surface Unite to Empower Musicians With Remote Collaboration Tools
Beatport has announced a unique partnership with Microsoft Surface to empower creators with the latest tech developments from the touchscreen-based device brand. The alliance will enable musicians using Beatport’s leading electronic music platform to harness the tools of Surface’s innovative products and collaborate remotely in real-time, regardless of where they are. The two powerhouses recently announced the launch of a dedicated campaign, dubbed Originals2, which will kick off with a series of educational events featuring world-famous DJs. “In a world where collaboration between music creators is accelerating online, it’s critical that technology hardware and software keep innovating with frictionless experiences,” said said Chris Beeby, Director, Integ...
deadmau5 and Richie Hawtin Secure Deal With Niantic to Develop Augmented Reality Gaming Platform
Richie Hawtin and deadmau5‘s PIXELYNX gaming platform was a home-run concept from the start, but with the company’s latest partnership, the team is perfectly positioned to execute on their vision at the intersection of NFTs, gaming, music and the metaverse. Niantic, the company behind the profoundly successful Pokémon GO mobile game, has signed on as a key developer and will be providing the project with tooling and expertise when it comes to creating environments and objects in augmented reality. In the spirit of Pokémon, PIXELNYX creates objectives around the idea of collecting in-game objects—in this case, NFTs. Artists will play a critical role in shaping this universe, as fans fans will be seeking out collectibles at various physical locations, including concerts. Col...
David Guetta Announces Partnership to Sell Blockchain-Powered “United at Home” NFTs
A new partnership between industry-leading blockchain companies and David Guetta will facilitate the first sale of NFTs tied to the French dance music producer’s charitable “United At Home” concert series. Guetta’s formidable career has continuously propelled him not only to the top of the charts, but also to the intersection of music and the metaverse. Now partnering with Blockchain Artists Initiative and Beat AlphaVerse, Guetta’s “United at Home” series will be turned into digital collectibles. Guetta’s livestreamed “United At Home” concerts took place in Miami, New York City, Paris, and Dubai. His partnership with Blockchain Artists Initiative and Beat AlphaVerse will turn each into exclusive and limited digital asset...
You Can Now Buy Electronic Music NFTs Created By Designers From Prada, Burberry, More
You’re going to need some designer clothing for your metaverse avatar. Purple Fly, Project X, and Who Knocks have joined forces for a unique partnership to blend the world of NFTs, high fashion, and art. On November 22nd, they will launch an exclusive NFT collection prepared by a number of the world’s leading clothing brands, such as Prada, Burberry, Moschino, and Etro. Each company’s expert designers will work closely with the companies to curate a unique look relative to the digital collectible. The NFT pool kicked off on November 16th with a collection from South Korean dance music superstar DJ SODA,, which was designed by Damiano Clemente of Dsquared2. The collection consists of 10 rare NFTs and allows consumers to purchase a portion of the design rather th...
You Can Buy This Rare Arcade Console Designed By Daft Punk’s Creative Director—For $27,000
While many know Cédric Hervet as Daft Punk‘s longtime creative director, others recognize him for his renowned design company, Hervet Manufacturier. And the French studio’s latest endeavor is an arcade collector’s dream. Embracing a retrofuturistic aesthetic akin to Daft Punk’s own style, Hervet has built a custom, one-of-a-kind arcade console called The Arcadia. His company will produce only 12 units, each of which house a Bose SoundTouch and 520 classic arcade games, including Pac-Man and Space Invaders. The Arcadia by Hervet Manufacturier. Hervet Manufacturier Hervet Manufacturier also produces many other stunning products, such as bespoke tables, chairs, a foosball table, and even skateboards, among other pieces, all ...
This App Generates Your Dream Festival Lineup Flyer Using Your Spotify Playlists
We all conjure dream music festival lineups in our heads, but a new app called Anthems is taking it a step further. When first launching Anthems, the app requests access to your Spotify account. From there, they are able to access your playlists and listening history. Anthems then takes your most-listened-to artists of all-time and constructs a festival lineup comprising a handful of those you just couldn’t stop rinsing. To be perfectly honest, I wasn’t sure what to expect when I learned it would be digging through my crates. But I was pleasantly surprised by all of the selections and would be willing to pay top dollar to check out this lineup, regardless of how strange it would be to see ILLENIUM and Boombox Cartel at a music festival with The 1975 and Ca...
EDC Orlando 2021 Will Feature Three Unique Drone Shows
“Under the electric sky” has been the mantra of EDC for as long as we can remember. But this year, the iconic music festival brand has made it literal. After dazzling the EDC faithful with a spectacular drone show in Las Vegas last month, Insomniac will now sweeten the pot at the 2021 edition of EDC Orlando. According to a press release shared with EDM.com, each of the festival’s three days will feature a unique show, where hundreds of iridescent drones coalesce in the night sky. The fleet at the Vegas edition comprised 600 drones, which transformed into numerous configurations, like EDC’s signature owl and a gleaming heart flanked by two human silhouettes. Drone show at EDC Las Vegas 2021. Drone Stories Recommended Articles Developed by Drone Stories, the intr...
Watch Alesso Debut His First-Ever NFT at Dreamverse Festival In New York City
Alesso has set the tone for the future of NFTs by unveiling his debut drop, dubbed “Cosmic Genesis,” at Dreamverse, the world’s first-ever NFT art and music festival. Last month fans were given cryptic clues and a special decoder to decipher Alesso’s NFT through social media. Opting in on the OneOf platform provided fans with the special decoder which, once deciphered, unlocked the first chapter of the “Cosmic Genesis” story. “Cosmic Genesis” is a video series consisting of four chapters in total. Each represents a new curated audiovisual experience—a piece of Alesso’s vision—and new music from the Swedish EDM superstar. Dreamverse kicked off on November 4th and was the world’s first combined NFT art gallery and mus...
deadmau5 Shows Support for Music Industry-Shifting Decentralized Network, MODA DAO
deadmau5 has thrown his weight behind MODA DAO, a decentralized network designed to democratize the music industry in the metaverse. The decentralized autonomous organization (DAO) is now set to combine its ambitious NFT music streaming platform with $MODA, its governance token. DAOs are organizations collectively owned by their members in order to safely manage a network’s operations and cryptocurrency transactions. The token supply will hit the Ethereum, Fantom, Near, and Polygon blockchains on Wednesday, November 10th. Holders of the $MODA token will be able to distribute their music on the MODA DAO platform, which could ultimately compete with streaming giants like Apple Music and Spotify while offering a novel way for artists to control royalty contracts. Ac...
Mubert Reveals AI-Powered, Collaborative NFT Collection
On a mission to empower creators, generative music service Mubert has revealed an AI-powered artist collaboration minted in the form of an NFT. The advent of artificial intelligence has deeply impacted the electronic dance music scene, turning it into a technological tinderbox of sorts. As more and more artists, entrepreneurs, and investors enter the music tech space, Mubert is taking an artist-centric approach with a goal of democratizing the creator economy. Mubert’s collection comprises 50 fixed-price NFTs (non-fungible tokens). Each one features digital artwork and soundtracks sourced from the winners of the company’s Open Call streams, which invited artists to submit sample packs to Mubert’s AI-powered music hub. Token holders who obtain these NFTs can gain access to...
