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Futura Shares Thoughts On The North Face Case Ruling

HipHopWired Featured Video Source: Foc Kan / Getty Clothing brands are serious about their trademarks and product out on these streets these days. The North Face learned firsthand that street artist Futura isn’t afraid to flex his legal muscles on anyone looking to eat off what he’s cooked up. According to HIGHSNOBIETY, The North Face got hit with a trademark infringement lawsuit by the street artist that claims that TNF juxed his popular logo and confused many customers into thinking the two brands were collaborating on a new collection. “The lawsuit filed back in January pertains to The North Face’s use of a logo that looks very similar to the graffiti artist’s “atom” design. According to Futura, the collection in question also implied an association with  him due to ...