french-style

My quest to dress more French-like took a turn this weekend when I finally bought into the wide-leg trouser trend. I don’t buy trousers often—most of the time, I find them to be too tight across the bum and hips but too loose around the waist. However, after months of admiring the wide-leg trouser trend from afar, I finally found a pair that seemed to fit the bill. The trouble was, when they arrived, I had no idea how to style them. The knee boots I currently live in made no impact, disappearing under the trouser leg, making them obscure. Although I wasn’t ready to give up just yet, this stumbling block was enough to make me question my purchase. So, as I do in times of sat trial need, I turned to some of my favourite French women to gain insight on the rules they follow whe...

Aïda Sané is one of those Paris-based creatives who just get it in the style department. She’s perfectly mastered that je ne sais quoi with an IG feed that’s filled with effortless, impossibly chic ensembles. So when we have the opportunity to tap her for sartorial tips, we jump at the chance. On that note, as we enter the New Year, we wanted to get a sense from Sané of the items she plans on wearing even more of in 2022 to complete her covetable wardrobe. Below, you’ll uncover five specific pieces Sané will incorporate in her go-to uniforms, including inspired iterations of each. As you’ll see, the items in question are highly versatile and could be of interest to you given that they can be styled in many diffe...

Like the rest of us, French women rely on basics to help elevate their looks and give them timeless appeal, so naturally, jeans are a recurring them when it comes to styling their loafers. Other Gallic girls are serving up combinations involving skirts, leggings and even joggers, confirming just how versatile loafers can be. So if you ever wondered how French women style loafers, well, wonder no more. I’ve whittled down eight key looks that demonstrate this perfectly—scroll on to see them and to shop any pieces you might need to re-create them should they not already feature in your wardrobe. Vive la loafer! You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people,...

So to indulge our love for all things Français, we’ve brought together 45 of the most important French brands, some you’ll recognise and some you won’t. What’s key to note is that not only have we assembled the coolest of the cool, but we’re also giving you pointers on exactly what you should look out for when shopping any of these labels. For example, Jacquemus is our trusted go-to for bags, tops and shoes, but today we’ve chosen one of the brand’s dresses. As we love all the following brands, you can expect to see the pieces we want to shop right now. Keep scrolling to see and shop from the 47 best French fashion brands in existence. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should b...

I am a huge daydreamer. People often catch me staring into space and wonder where I’ve gone off to. Well, lately, it’s been a taxi ride to the airport to catch the next flight to Paris. Something about that magical city has a hold on me: The architecture, the boulangeries, and, most importantly, the effortless look that the women there have. It feels like the perfect place to get lost and rediscover both yourself and your sense of style. It’s been a few years since my last trip to the fashion capital, so I’ve been saving all of the inspiration that I can from the girls who have taken snaps of my favourite Parisienne outfits. Curiosity got the best of me, as always, so I decided to bring Paris straight to your web browser to ge...

Although the material has roots in the ’70s, French women are giving their corduroy staples a modern feel, wearing them in fresh new ways. Take Julie Sergent Ferreri, whose bright-pink corduroy suit was one of the sleekest looks we clocked during Paris Fashion Week. And Franny Fyne? She makes her classic tan corduroy blazer feel bang-up-to-date with the addition of crisp ecru denim and on-trend cowboy boots. Throw in a look from Camille Charrière that involves a corduroy miniskirt and a leather jacket, and it’s clear that corduroy is an integral part of the current French wardrobe. Scroll on to see six French-girl corduroy outfits that have convinced us to dig out our long-forgotten corduroy pieces once more. Don’t worry, however, if you haven’t alrea...

During a recent Instagram Live between our Editor in Chief, Hannah Almassi, and Who What Wear‘s resident French style expert, Marissa Cox, founder of French-inspired lifestyle destination Rue Rodier and author of the 2021 book, Practising Parisienne, the conversation naturally turned to French style; specifically jeans. For her book, Cox spoke to some of the country’s most iconic dressers to gain an exclusive insight into their wardrobes. It didn’t take her long to see a pattern was starting to form. When talking jeans, there was one pair—a specific cut by a particular brand—that kept cropping up. “French style is really put on a pedestal, but the truth is, it’s actually a lot more simple than we think it is,” says Cox. “When it comes to fashi...

The French-girl wardrobe is fascinating for a number of reasons: it’s simple, timeless, and effortless. And the quest for the right pieces to achieve it can easily become a lifelong endeavor. We could spend all day figuring out how to emulate the key elements that make French style so good, and if you’re a consistent Who What Wear reader, you know that we do spend a considerable amount of time on the topic.  We’re hardly the only sartorial Francophiles, either. We chatted with an NYC-based wardrobe stylist who is also enamored with the simplicity of French style. Meet Bryn Taylor, a stylist of 10 years who recently launched her own brand, Ouisa, which she hopes will help others to hone their c...

If you’re anything like us, you’ll be curious to know which winter shoes the French choose to wear with everything from midi dresses to jeans. Accordingly, we scrolled through hundreds of profiles belonging to fashionable Gallic types, and when we did, seven specific shoe styles kept cropping up. Yes, some we were expecting, but others were somewhat unexpected—further proof that French style can’t (and shouldn’t) be pigeonholed. With everything from classic flats to their take on chunky boots, keep scrolling to see the French-girl winter shoes our favourite influencers love to wear. Should any take your fancy, you can shop them for yourself, too.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begi...

We all want to keep the chicness levels of our outfits high, even when the temperatures are low, but the journey to fashion nirvana in the winter months is anything but easy. No one wants to look like the Michelin Man, even if they are in a white puffer coat. This, however, is why we’ve sought a little guidance from some women who know what they’re talking about when it comes to cold-weather styling. They might reside slightly closer to the equator than we do, but the French also experience severe cold snaps in the winter months. At least, those in the northern regions do. So what do French-girl winter outfits look like? We’ve scouted 10 stylish looks from nine of our favourite French influencers, each of which we’d happily re-create for ourselves this winter....

In today’s installment of “how do French women look so chic?” we’re talking about cardigans. The humble cardigan, under the expert styling of the women across the Channel, is always transformed from being a potentially dowdy item of clothing to something pretty sassy. They have their ways, of course. There’s no denying that it’s not just a simple case of chucking it on and hoping for the best. The way French women wear cardigans is a matter to be studied and carefully dissected so we can emulate the same level of sophistication. You’ll be pleased to know that I trawled through the Instagram accounts of the coolest French influencers to look at how they style their cardis, and I discovered there are five key looks that give off that je ne sais ...

I’m a big advocate for the capsule wardrobe—an armoire filled with cherry-picked items that, to borrow from Marie Kondo, give me only joy when wearing them. Conscious shopping is something I’ve adopted too in the past eight and a half years since moving to Paris, and it’s also incidentally something I write about in my new book, Practising Parisienne: Lifestyle Secrets From the City of Lights, which is out now. I’ve found that Parisians have a knack for picking forever pieces, are less likely to buy into fast fashion and have a penchant for vintage and pre-loved clothing that they mix in with more up-to-date styles. They have certainly inspired my own style that’s a lot less try-hard than it used to be, and I now invest in pieces that last: elevated basics that I can wear again a...