fragrance

As a heritage luxury French brand, it makes sense that Serge Lutens creates perfumes fit for the coolest French women around. If you’ve never heard of Serge Lutens before, let me give you a quick recap, as I believe that knowing some background might help you to understand why the brand’s perfumes are so special. Born in France, Lutens himself has lived a life filled with best of French beauty. He has, I suppose, helped define the French beauty standard. Having delved into the professional worlds of photography and makeup by the age of 14, Lutens essentially grew up with fashion and beauty royalty—think the likes of Richard Avedon and Irving Penn. In the late ’60s, he created Dior’s first-ever makeup collection. In the ’80s, he helped launc...

Perfume can be an incredibly personal concept. Not only does fragrance have the ability to set your mood or intention for the day ahead, but it can be a way to bring back memories. But sometimes, we love a scent just because it smells incredible. That’s why you might find that some people are reluctant to share their signature fragrance—we all want to keep a brilliant scent to ourselves. There’s nothing like a personal recommendation from someone who is happy to let you in on their scent. However, the way we shop for fragrances has changed recently. It used to be risky to blind-purchase a perfume online—it could be a hit or miss. But nowadays, it’s so much easier to get a sense for a fragrance online. Retailers will often list the specific notes in a scent’s descrip...

I am a total sucker for perfume. I know it, everyone who knows me knows it, and everyone who reads my reviews knows it, too. While this might sound like a totally normal statement for a beauty editor to make, in my case, things are particularly severe. I own nearly 100 bottles of the stuff. And while I don’t (and wouldn’t) wear all of them, I couldn’t possibly bring myself to part with a single one. You see, as someone who surrounds themselves with fragrance all day long, I appreciate great perfumes so much that, even when they don’t appeal to my personal tastes, I like to keep them and smell them from time to time. To me, a great perfume (whether it be citrusy, woody, or sweet) is one that evokes emotion. It might make you want to scrunch your face u...

Perfume can be an incredibly personal concept. Not only does fragrance have the ability to set your mood or intention for the day ahead, but it can also be a way to bring back memories. But sometimes, we love a scent on the basis that it smells incredible. So much so, that we have to claim it for ourselves. That’s why you may find many may be reluctant to share their signature fragrance—we all want to keep a brilliant scent to ourselves. There’s nothing like a personal recommendation from someone who is happy toilet you in on their scent. However, the way we’re shopping for fragrance has changed hugely in recent years. Before then, it would be a risk to blind purchase a perfume online—it could be a hit or miss. However, nowadays it’s so much easier to...

If there’s one thing we love at Who What Wear, it’s discovering a new fragrance. Whether it’s finding our signature scent or finding out the fragrances that celebrities wear, nothing gets the office talking more than when a new perfume is spritzed. Fragrance is so personal to everyone. Some of my all-time-favourite fragrances are warm, woody or musky. I love Narciso Rodriguez For Her, Jo Malone Myrrh & Tonka and Byredo Bibliothèque. They’re bold fragrances with an impressive sillage, so they tend to lend themselves more to the autumn and winter months. So as the colder months draw in, I have a seasonal pang of excitement at digging my favourite fragrances back out again. You Deserve to Make Money Even When you are looking for Dates Online. So we reimag...

I am the first to admit that I can (sometimes) be a bit of a snob. I like to imagine that, as a beauty journalist, I remain totally impartial every time I try a new product but if I said that I’d be lying to both you and myself. In reality, I am just as much put off by certain product characteristics as the next person—and this is truer than ever when it comes to perfume.  As a general rule, I like my perfumes to be sleek, chic, and expensive-smelling. This doesn’t necessarily mean that the fragrances should be expensive, mind you, they just have to smell that way. Having said that, I’m also one of the most shallow perfume lovers I know. Truthfully, I should know better than to judge a book by its cover when it comes to beauty products, however, unless a perfume bott...

Don’t get me wrong. I am a summer baby through and through. I like the heat, I like floaty clothes, I like sun-kissed strands, I like freckled noses, and I really like the pared-backed beauty routine that so often comes with summer months. For the most part, I’m willing to say that I sort of loathe waving goodbye to summer. Except, that is, when it comes to my fragrance collection. It sounds like an odd thing to say, I know, but the one thing that gets me really excited for autumn is surrounding myself with the seasonal scents. I’m an inherently cosy (read: lazy) person, and something about being snuggled up warm inside, enveloped by creamy, spicy scents makes my typically sun-drenched heart feel a little bit giddy. You Deserve to Make Money Even When you are looking for Dates On...

My name is Eleanor, and I’m an accidental candle snob. If you could take a peek into my home, you’d find Jo Malone candles mingling with Diptyque atop my fireplace, and Bella Freud and Boy Smells dotted around my flat. I’m lucky in my job as a beauty editor that I’ll often receive new candles to test. However, I’m aware I have developed very expensive taste. While I might occasionally buy an expensive candle every now and then (I’ll forever buy Diptyque’s Noisetier candle, and I practically ration my Byredo Bibliotheque one), if I weren’t in my line of work as a beauty journalist, I wouldn’t have the money to burn on the really expensive candles. So I decided to find the best high-street candles that won’t break the bank or c...

I’ll let you in on a secret. Lately, there’s one French fragrance brand that has been mysteriously wafting on just about every beauty editor and fashion insider I know. Wearers of this fragrance brand have told me first-hand that they are often inundated with compliments when they wear it. You’d be right in thinking that it might be one of the usual suspects of French perfumery, like Diptyque, Chanel or Guerlain. But what if I told you that you that I’ve discovered a niche French fragrance brand that’s been sending the industry into a frenzy, and it costs just £35 a bottle? You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautif...

What better compliment is there than smelling good enough to eat? Perfumes are highly subjective, but the experts say the best perfumes are those that evoke joyous memories of people, places and things and conjure up a wave of happy emotions. Dopamine hits don’t get stronger than when you combine evocative scents with the most delicious gourmand base notes. Gourmand perfumes, also known as “edible” perfumes are blended with dessert-like notes, including praline, toffee, honey, caramel and vanilla—all very well-matched to the autumn months ahead and ideal for party season too. While summer calls for fresher, more citrus-led fragrances, you can be much more indulgent when the weather starts to turn.  You Deserve to Make Money Even When you are looking for Dates Onli...

While France is renowned for its perfume industry, with some of the famous perfumeries hail on UK soil. British perfumers are beginning to shake things up, with industry heavyweights such a Jo Malone London long flying the flag and more niche perfume brands stepping on the scene. British perfume brands are expanding and creating scents to meet the standards of even the most sophisticated noses.  ”Fragrance is still dominated by France, and for good reason—they have a long history of amazing perfumers and fragrance production,” says Ruth Mastenbroek, founder of Ruth Mastenbroek Perfumer London. “We have so much amazing natural beauty on our British shores, and it is this perspective that I feel British perfumery can bring to the worl...

Despite the fact designer beauty products are considered to be relatively mainstream, Loewe beauty has managed to keep an unstated, exclusivity to its products. For starters, you can’t just pick them up in any old beauty hall—you’ll have to peruse the aisles of Liberty, Selfridges and Harrods to see the products in the flesh. Then comes the fact the brand’s product offering is limited but considered. The whole ethos of Loewe beauty revolves around fragrance. There are the fragrances themselves but also chic lifestyle additions—I’m talking hand soaps, candles, and most recently, body care. Much like our go-to Instagram beauty aesthetic right now, Loewe beauty aims to keep things concise and cool.  Beyond all of this though is the packaging. Besides the...