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Inspired by Nara Smith, Phlur’s New Marshmallow Perfume Is Destined to Go Viral

Trust me, it's addictive.

I’m a Baby New Yorker—These 12 Perfumes Help Me Channel “NYC It Girl” Energy

What I'm wearing uptown and downtown.

This French Perfume Makes Me Smell Like a Garden Fairy, and It’s 30% Off RN

It's the epitome of elegance.

I’m a Fragrance-Obsessed Beauty Editor, This Cult Scent Gets Me Daily Compliments

The scent every cool-girl is wearing right now

I’m a Perfume Snob Who Just Tried H&M’s New Fragrances—Here’s What I Thought

Would the high-street scents compare to my luxury favourites?

LVRS: Pharrell Williams Launches 1st Fragrance With Luis Vuitton

Pharrell Williams is using his magic touch with smell goods. He is releasing his first ever fragrance with Luis Vuitton. As reported by Hypebeast, the Virginia Beach native is doubling down in his role at the apparel company. This week, he announced his first fragrance at La Maison. Titled LVRS, this expression is intended to embody […]

My & Other Stories Perfume Always Earns Me Compliments—6 That Pass for Designer

They smell so expensive.

13 Lesser-Known Perfumes That I Always Get Complimented On

From your favourite fragrance brands.

Beauty Pie Is One of the Best Places to Buy Perfume—These Smell So Expensive

Favourites of a fragrance-obsessed beauty editor.

I Love High-End Perfumes, But This £22 Fragrance Always Earns Me Compliments

Trust me—it smells amazing.

TikTok Says This Perfume Will Make You Feel More Confident, But Does It Work?

A fragrance expert weighs in.