fragrance
Signature Scents Are Everywhere in 2025—Here’s the Expert-Backed Way to Find Yours
Our fragrance expert shares her advice and the head-turning scent she loves.
This Moody, Cool-Girl Scent Is Essentially the Fragrance Version of a French Bob
It’s Paris after dark, bottled.
Octavia Morgan Is the First Black Woman to Launch Clean Fine Fragrances at Ulta (and They’re So Intoxicating)
Wearing them on repeat forever.
This £30 Zara Perfume Is Basically a Cheat Code for Smelling Seriously Expensive
And it's on theme with the colour of the season.
I Just Got My Hands On This New French-Girl Fragrance and Now I Smell Rich and Parisian
An icon in the making.
“A Vanilla That Is Anything But”: This New Fragrance Is an Ode to Michelle Pfeiffer’s Husband
"It needed to have depth and duality."
“Your Apartment Smells Like an Expensive Chalet” Is My Favorite Compliment—This French Secret Is Key
I can't think of anything more chic, honestly.
I Know I Can Always Rely on This British Perfume Brand to Earn Me Endless Compliments
Editors swear by these scents.
This Sophisticated, Expensive-Smelling Scent Always Brings Out My Rich Alter Ego
I can see why it's so popular.
That’s That Me Espresso! Sabrina Carpenter Just Dropped a Limited-Edition Coffee-Inspired Scent
"Soft skin and I perfumed it for ya…"
