MUMBAI —Universal Music Group, already home to some of the biggest names in Indian hip-hop, are further seizing on the popularity of the genre there by starting a new label division, Def Jam India. The new sub-label, to be based in Mumbai, will feature some popular commercial names and up-and-coming artists, but not necessarily household names like Badshah, with whom Universal is working to engineer a definitive crossover to international stardom. Def Jam India “will be infused and inspired by local street and rap culture, Indian sounds and unique multi-lingual flows,” said Devraj Sanyal, managing director and CEO, Universal Music India and South Asia. Def Jam India’s first artist signings are rappers Dino James and Fotty Seven. “Lost” from James and Fotty Seven’s “Banjo,” both of which ar...