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Inside Track: Where Does Music’s Love Affair With Gaming Go?

Yes, you read that correctly. It’s not news that the music business wants in on that money. For years there have been collaborations across industries, including soundtracks for games like Grand Theft Auto IV way back in 2008 and ongoing partnerships spanning well over a decade to provide music for sports franchises like Madden and NBA 2K. But over the past two years, that relationship has rapidly expanded, reaching a fever pitch during the pandemic when gaming, in general, exploded around the world as people were confined to their homes and artists looked for new revenue streams (think Travis Scott partnering with Fortnite and Lil Nas X working with Roblox). Now many are wondering where this leads next. For rights holders, lawsuits are shifting to cooperation, most recently with the NMPA ...

5.8-Million Attacks Detected in Malware Disguised as PC Games

Image sourced from Wccftech. Over 5.8 million attacks by malware and unwanted software disguised as popular PC games were detected and prevented by Kaspersky and its cybersecurity solutions globally from Q3 2020 to Q2 2021. This increased volume may be connected to the rapid growth of gaming activities during the pandemic. The data comes from the latest game-related cyberthreats report by Kaspersky, in which researchers assessed the changes of gaming-related threats during the pandemic. The gaming industry witnessed unprecedented growth over the past 18-months, in part, thanks to users being forced to find alternative means of entertainment as they stayed at home. Even though the world has become safer this year, the demand for games persists, and the industry is predicted to grow even fur...

Ariana Grande Is Taking Over ‘Fortnite’ This Weekend: Inside The Rift Tour

Over the past several years, the music industry has opened its eyes to gaming as a new way to connect with fans and drive revenue. In-game performances offer multiple revenue streams to artists, from up-front payments to virtual goods and a streaming spike for the artist’s music that tends to follow an in-game show. Compared to “Astronomical,” Grande’s performance is less visually chaotic, with fewer scene changes, and has an expanded focus on the player experience. In Grande’s world — which looks like if the Lisa Frank brand were an entire planet — players aren’t just watching the show, but actively participating in it, a key element that will be part of future experiences, according to Phil Rampulla, head of brand at Epic Games, Fortnite‘s parent company. “You’ll ...

HHW Gaming: DaBaby ‘Fortnite’ Tie-In Discovered In Update By Data Miners, Epic Games Stays Silent

HipHopWired Featured Video Source: Jason Koerner / Getty Epic Games is definitely not reading the room following this discovery. As spotted on The Verge, data miners made an interesting find while digging deep into Fortnite’s v17.30 update released on Tuesday (Aug.3) morning. A file containing audio for a new emote from The Migos latest track, “AM to PM,” which features currently embattled Hip-Hop star DaBaby, was discovered. If you have no clue what is going on with the North Carolina Hip-Hop star, he has been embroiled in controversy following his headass homophobic comments toward people with HIV and AIDS he blurted out during his Rolling Loud Miami performance. Instead of apologizing, DaBaby doubled down on his comments leading to “DaBookings” and “DaBags” being fumbled. DaBaby has sai...

HHW Gaming: LeBron James Will Be The First NBA Athlete To Have A Skin In ‘Fortnite’

HipHopWired Featured Video Source: VALERIE MACON / Getty Watch out Loki. The real King is coming to Fortnite. Monday (Jul.13), Epic Games revealed that Los Angeles Lakers superstar LeBron James will be bringing his talents to the world of Battle Royale in Fortnite as part of the game’s Icon Series of skins. The announcement of James’ sharp-looking skin or skins, we should say, is perfectly aligned with the release of Bron’s new film Space Jam: A New Legacy, you know, the film that is not a sequel to 1997’s Space Jam starring Michael Jordan and the Looney Tunes. When James arrives in the game, he will be featured in three variants. One look pays homage to the professional hooper’s favorite day, Taco Tuesday, which sees him rocking a taco t-shirt and cargo shorts. Another look that...

HHW Gaming: The God of Mischief Loki Coming To ‘Fornite,’ But There Is A Catch

HipHopWired Featured Video Source: Bernard Smalls / @PhotosByBeanz83 At this point, the question should be, who hasn’t been in Fortnite? Well, now you can officially scratch the lovable God of Mischief off that list. Epic Games announced that Loki would be coming to the insanely popular video game Fortnite in celebration of the Disney Plus series starring Tom Hiddleston as the popular MCU villain. Loki set to bring his brand of chaos to the game in July. Still, unlike the other heroes and villains from the MCU, Loki will only be available via Epic’s Fortnite Crew subscription service that is just $12 a month and gives players access to the current season pass, V-Bucks to spend, and exclusive e in-game items that cannot be traded outside of the subscription service. So, you can th...

HHW Gaming: DJ Khaled & Megan Fox Will Kick Off’s LG’s Only on OLED Campaign With ‘Fortnite’ Face Off

HipHopWired Featured Video Source: LG OLED / LG’s Only on OLED Campaign This might be the most random Fortnite battle ever, and we are very intrigued. Announced on Monday (May 10), Korean-based electronics company LG (Life’s Good) has enlisted the help of We The Best Music general DJ Khaled and actress Megan Fox to kick off its new Only On OLED campaign. The two superstars of their respective fields will bump heads in Epic Games’ highly addictive video game Fortnite. The Only On OLED campaign will feature not only a celebrity gaming face-off series but also a “docu-style short films featuring professional star athletes, and exclusive sneak peeks at never-before-seen content from some of this year’s most anticipated movie releases available only on LG TV’s FOMO Channel app on its webOS...

HHW Gaming: Tim Cook, Tim Sweeney & More Could Be Called As Witnesses In Next Week’s ‘Fortnite’ Trial

HipHopWired Featured Video Source: Axelle/Bauer-Griffin / Getty The long-awaited legal battle between Fortnite developer Epic Games and Apple finally goes to trial next week, and the witness list is stacked. Back in August, Apple gave Fortnite the boot from the App Store after Epic Games revealed it would be bypassing the 30% revenue cut that both the App Store and Google Play store takes when players purchase V-Bucks in Fortnite. In a statement, Epic Games said, “If Apple or Google lower their fees on payments in the future, Epic will pass along the savings to you.”  In response to Epic Games decision, Apple pulled the game from the App Store, and in its own statement, the company said: “Today, Epic Games took the unfortunate step of violating the App Store guidelines that are a...

HHW Gaming: Bruno Mars Silk Sonic Dance Moves Is The Newest “Fortnite” Emote

HipHopWired Featured Video Source: Theo Wargo / Getty Bruno Mars and silky smooth dance moves are coming to Fortnite. Epic Games announced Silk Sonic crooner’s dance skills would be coming to the game as an Icon Series Emote. Bruno Mars shared the news with a post on his Instagram account featuring the singer, masked-up,  dancing alongside a Fortnite character to the Anderson .Paak assisted single “Leave The Door Open.” In the caption for the post, Mars wrote, “Yo @fortnite let ya uncle Brunz teach ya how to swang to this thang.” Bruno Mars’ emote joins the likes of the Fornite floss which is considered one of the most well-known Emotes of all time. According to a press release, Mars partnered with Epic Games exclusively for Fortnite players. The union between the two artists was in t...

Kaskade is Getting His Own Fortnite “Party Royale” Concert

Even before concerts were forced online due to the ongoing pandemic, Epic Games‘ flagship title, Fortnite, was hosting full-scale events. After a groundbreaking performance from Marshmello in 2019, they would go on to invite Travis Scott, J Balvin, BTS, deadmau5, and more to the virtual stage. Now, celebrating his recent crossover with Epic Games’ recently-acquired title, Rocket League, Kaskade is primed for an in-game performance. Seemingly due to the nature of the games themselves, the event will not actually take place in the Rocket League application, but rather in the world of Fortnite and the Houseparty app. However, this does not mean there won’t be tons of rocket-powered car soccer elements included. Organizers promise a show that wil...

Apple’s App Store hosting multi-million dollar scams – developer

Mobile app developer Kosta Eleftheriou has a new calling that goes beyond software development: taking on what he sees as a rampant scam problem ruining the integrity of Apple’s App Store. Eleftheriou, who created the successful Apple Watch keyboard app FlickType, has for the last two weeks been publicly criticizing Apple for lax enforcement of its App Store rules that have allowed scam apps, as well as apps that clone popular software from other developers, to run rampant. These apps enjoy top billing in the iPhone marketplace, all thanks to glowing reviews and sterling five-star ratings that are largely fabricated, he says. Up to now, I’ve been in the “Apple *wants* to do the right thing” camp. My viewpoint is starting to change. How to spot a $5M/year scam on the @AppS...

SoundCloud Announces Inaugural Fortnite Tournament “SoundCloud Player One”

SoundCloud is officially entering the world of esports with a new video game tournament. Dubbed, SoundCloud Player One, the online festivities will see eight artists compete against each other in the digital battlegrounds of Fortnite. The games will be hosted by Rico Nasty and professional esports commentator, MonsterDface. In addition to the in-game action, viewers will be treated to a special halftime performance from Rico Nasty. At the time of writing, it’s not yet known which artists will be featured in the games. Unfortunately, not much is known about the format of the competition as well. Considering each Fortnite game can host up to 100 players, some have questioned how the tournament will keep score with just eight competitors. SoundCloud Player One kicks off o...