Formula One
Ferrari cuts ties with crypto sponsor ahead of 2023 Formula One season
Scuderia Ferrari, the racing division of luxury carmaker Ferrari, joined the growing list of Formula One racing teams to end partnerships with their cryptocurrency sponsors. Ferrari exited its multi-year partnership deals with Velas Blockchain and chip manufacturing giant Snapdragon, resulting in a cumulative $55 million loss for the Italian team ahead of the 2023 season. The Ferrari-Velas partnership from 2021 — set at $30 million a year — was aimed at increasing fan engagement through nonfungible tokens (NFTs) and other shared initiatives. However, the team was noncompliant with the clauses that permit Velas to create NFT images, according to RacingNews365. On November 2022, Mercedes, too, bore a loss of $15 million after suspending its partnership with FTX as the crypto exchange filed f...
Merch and perfume: Formula One trademark filing paves the way for F1 NFTs
Formula One could introduce nonfungible tokens (NFTs), digital collectibles and cryptocurrency payment support ahead of the inaugural Las Vegas Grand Prix in 2023. F1’s trademark department registered two new trademark filings with the United States Patent and Trademark Office on August 23. The filings outline the trademark and logo for the Las Vegas Strip Circuit and a wide-ranging list of goods and services that the event intends to offer during next year’s race. Of particular interest were specific mentions of NFT and cryptocurrency-related offerings as well as blockchain-powered transactional services. The filing notes NFTs that will represent ownership of a wide variety of real-world items, including vehicle equipment, decorative items, clothing, bags, wallets and even R...
E11EVEN Miami Revs Up for F1 Big Race Weekend With Tiësto, Diplo and More
All roads in Miami lead back to E11EVEN—especially during Big Race Weekend. Formula One racing, one of the most popular sports on the planet, is hosting the first-ever Miami Grand Prix at Hard Rock Stadium from May 6-8. Ergo, next week Miami will turn into a partying haven and E11EVEN is doing what it does best: celebrating. The iconic, award-winning Ultraclub has announced an expansive week of can’t-miss shows, bringing the horsepower to Big Race Weekend with zero pitstops. E11EVEN will fire the starting pistol on Wednesday with chart-topping rapper Rick Ross before Grammy-winning electronic music superstar Diplo throws down the following night. Hip-hop luminaries Travis Scott and Snoop Dogg will then perform on back-to-back nights before Tiësto crosses the finis...
Max Verstappen Wins His First Formula 1 World Championship
Max Verstappen has secured his first Formula 1 World Championship at the age of 24, defeating Lewis Hamilton in a dramatic season finale at the Abu Dhabi Grand Prix to become the first Dutch world champion. Verstappen and Hamilton lined up at the Yas Marina Circuit level on points, setting the scene for a historic showdown. The Dutchman began the race in pole position after a brilliant qualifying lap but was quickly overtaken in the first corner by Hamilton who dominated the race for the majority of the Grand Prix. Though Hamilton veered off track off to pass the Red Bull driver to avoid a collision, the stewards decided not to act on the incident due to Hamilton having established a substantial lead. Red Bull later threw everything they had at Hamilton, pitting Sergio Pérez to hold the Me...
Watch Tiësto Perform From the Back of a Tricked-Out Heineken Truck at F1 Dutch Grand Prix
Tiësto rang in the celebrated return of the Dutch Formula 1 Grand Prix live from Circuit Zandvoort, where an estimated 70,000 daily attendees witnessed all the high-octane action. Following the podium ceremony where Max Verstappen was named the victor of the nail-biting race, Tiësto was rolled out onto the track on the back of a souped-up Heineken truck with all the bells and whistles a DJs heart desires. Like a product of the Pimp My Ride era, the truck was outfitted with built-in LED screens, pyrotechnics, and confetti cannons. Heineken and Tiësto celebrate the return of Formula 1 to Zandvoort with a unique performance livestreamed directly from the track from the F1 Heineken Dutch Grand Prix. PRNewsfoto/Heineken Of course, Tiësto couldn’t resist taking his own victory l...
Tomorrowland’s Logo Will Be on This Badass McLaren Racecar at the Austrian Grand Prix
Racing fans gearing up for the upcoming Austrian Grand Prix will see one of the world’s most popular dance music brands zipping around the track. BAT, a leading tobacco and nicotine company, has announced that it will donate its spot on the McLaren F1 racecars so that Tomorrowland can feature their logo. According to a press release, the company “reinvesting” in the famed Belgian music festival in support of the live music and events sectors. The unique partnership was launched to promote Tomorrowland Around The World, the festival’s virtual series, which will host its second edition on July 16th and 17th. Tomorrowland Around The World 2020. Tomorrowland “McLaren is more than a partner in motorsport, we share a love of music and innova...
Charlotte de Witte to Stream From Prestigious Formula 1 Racetrack Ahead of New EP
Charlotte de Witte is giving her “New Form” livestream series a serious dose of adrenaline. The techno tastemaker is set to perform at the world-famous Autodromo Internazionale del Mugello racetrack on April 29th, 2021. Based in Tuscany, Italy, the track is owned by Ferrari and has been a classic home to F1 racing for decades. de Witte is celebrating the forthcoming release of her Formula EP with a special performance at the prestigious racing venue. The idea first came about when she first re-discovered DJ Visage’s “Schumacher Song,” a Eurodance-style track that revs to life with the heavy-handed use of racing samples. Considering her Belgian background, de Witte felt drawn to a similar creative headspace since the Belgian Grand Prix has ...
Lewis Hamilton tests positive for coronavirus
Seven-time Formula One (F1) champion Lewis Hamilton has tested positive for COVID-19. The official Twitter handle of F1 confirmed the development in a tweet on Monday night. “Lewis Hamilton will miss this weekend’s Sakhir Grand Prix in Bahrain after a positive test for Covid-19,” F1 tweeted. Hamilton is now self-isolating and will miss this weekend’s Sakhir Grand Prix in Bahrain. His replacement driver is yet to be announced. Get more stories like this on Twitter You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.
Nico Rosberg: I take my hat off to Lewis Hamilton
Nico Rosberg hailed Lewis Hamilton’s record 92nd Formula One win and sporting longevity as a great achievement on Tuesday. Rosberg added that the way the Briton was using his platform to raise awareness for global issues was just as impressive. The 35-year-olds were teammates and fierce rivals at Mercedes from 2013 until the German won the 2016 title and immediately retired. Rosberg was also teammate to Michael Schumacher, whose record Hamilton broke in Portugal last Sunday, at Mercedes from 2010 to 2012 after the Ferrari great had made a comeback. “I have huge respect for what he’s managed to achieve,” Rosberg told Reuters after a launch for the Extreme E off-road electric series that starts next year with both men entering teams. “One thing is being at the level that he’s at, just a phen...
