Home » Folgers Coffee

Folgers Coffee

Royalties to Famous Folgers Coffee Jingle Up for Auction

In the market for a cup of joe that will make you money in perpetuity? Well if you love Folgers Coffee, you’re in luck because the coffee brand’s famous theme song is up for auction. For decades, Folgers’ unforgettable jingle (you know the one: “The best part of waking up/ Is Folgers in your cup”) has been heard in ads and TV commercials, helping cement the company’s status as America’s go-to instant coffee brand. But according to a report by TMZ, royalties for the song are up for grabs at Royalty Exchange in Denver, Colorado. Bidding began earlier this week at a cool $63,000, and after 20 total bids, the price has risen to $72,900 at press time with 27 hours left to bid. Advertisement Related Video “The jingle’s ability to stand the test of time is remarkable,” reads a description on the ...