Folgers
Folgers, Trombone Shorty Launch New Ad Campaign Featuring a Joan Jett Classic
Best known for its popular early ‘80s tagline “The Best Part of Wakin’ Up”, Folgers coffee is unveiling a new campaign today (Jan. 31) with a lot of fanfare — literally. To reinforce its reputation as a brand leader and simultaneously bolster its connection with next-generation coffee drinkers, Folgers commissioned the Joan Jett & the Blackhearts classic “Bad Reputation” as the theme song for its perception-shattering campaign. Headquartered in New Orleans, the 170-year-old firm — part of The J.M. Smucker Co. — also reached out to local favorite and Blue Note Records artist Trombone Shorty. In addition to imbuing the track with some energetic NOLA flavor, the Grammy-nominated musician, his brass bandmates and local Folgers employees also appear in the commercial. Being deployed across ...
