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5 Ways to Automate a Consumer Goods Sales Force

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Security and Medical Response Platform, Aura Expands to Kenya

Security and medical response platform, Aura has announced its plan to expand into Kenya by offering its emergency and medical response services in Nairobi and Mombasa. The rollout will be led by the newly appointed General Manager, Hilary Itela. Warren Myers, CEO of AURA, says that the intention is to address the fragmented and idle response capacity in Kenya while also “democratising access to critical services by making them more widely available and more affordable than ever before”. With over 15 years of experience in various management roles in East and Central Africa, Itela brings with him a wealth of specialist expertise within various verticals including security, eCommerce, logistics, pharmaceuticals, FMCG and renewable energy. In addition to working closely with Kenyan partners ...

3 Key Trends for the FMCG Sector Post-Pandemic

Sourced from Footstuffs SA. It’s clear that the Coronavirus has changed the landscape for FMCGs (Fast-moving consumer goods) – in some ways permanently. However, despite its similarities, the impact has not been the same across its subsectors and through the supply chain. Itumeleng Merafe, Head of Interest Rate Structuring at Investec says that “the lockdown has hit the economy hard and despite efforts by the government and Reserve Bank to mitigate the effects, ultimately only a medical solution is likely to provide lasting relief to consumers and businesses servicing those consumers.” The market for fast-moving consumer goods faces considerable changes – impacted by the demand for consumer-packaged goods, changes in household spending, increase in e-commerce and frequency of shop visits. ...