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Fast-Moving Consumer Goods

5 Ways to Automate a Consumer Goods Sales Force 5 Ways to Automate a Consumer Goods Sales Force
Politics

5 Ways to Automate a Consumer Goods Sales Force

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Politics

3 Key Trends for the FMCG Sector Post-Pandemic

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Sourced from Footstuffs SA. It’s clear that the Coronavirus has changed the landscape for FMCGs (Fast-moving consumer goods) – in some ways permanently. However, despite its similarities, the impact has not been the same across its subsectors and through the supply chain. Itumeleng Merafe, Head of Interest Rate Structuring at Investec says that “the lockdown has hit the economy hard and despite efforts by the government and Reserve Bank to mitigate the effects, ultimately only a medical solution is likely to provide lasting relief to consumers and businesses servicing those consumers.” The market for fast-moving consumer goods faces considerable changes – impacted by the demand for consumer-packaged goods, changes in household spending, increase in e-commerce and frequency of shop visits. ...