fashion-news

Via government orders, anyone who is able to is being asked to work from home right now, and for many of us, it is a completely new experience. The temptation to stay in your pyjamas all day is rife, as is the desire to wear slippers non-stop and only actually style your hair for that one daily skype call your colleagues have initiated.  In moments like this, there is high chance productivity might be waning, so we thought it would be best to consult a few experts and tap into the knowledge of women who have been working from home long before it was government-mandated. Whether they be freelancers, small business owners or working mums, the 11 women below have a wealth of understanding about what it means to be productive in a home environment and unsurprisingly, for many of...

When talking about sustainable brands, it’s hard to bypass Reformation. After all, the label’s slogan is “Being naked is the #1 most sustainable option. We’re #2.” As a brand, Reformation has been a go-to for the style set for years, and although it is no longer the new label on the block, the brand has managed to retain its buzz.  Proving exactly that, Reformation’s dresses were named among the top 10 in Lyst’s Conscious Fashion most-wanted items last month. According to the fashion database, the brand’s dresses garnered an impressive 70,000 searches over the last year, with demand for the label growing 41% year-on-year. Evidently, Lyst is not the only site that has noticed an increase in desire for Reformation ...

We’ve all had the experience of seeing an item of clothing on a celebrity or an influencer and immediately wanting to know where it’s from. We’ve all clicked the photo to find the tag, followed through to the brand’s website and scoured the products, hoping the item is still in stock. Recently, I’ve found myself going through this exact motion several times, only to find myself on the homepage of Free People. Although the brand might have a particularly strong influencer campaign running right now, it is also responsible for creating the coveted pieces people are wanting to wear during lockdown, as every time I scroll through Instagram, I seem to find a new influencer sporting the label. From tie-dye kimonos to fluid midi dresses ...

The little black dress used to be synonymous with slinky, thigh-grazing, body-con frocks. These days, I’d argue that the LBD is more of a state of mind—it’s less overtly seductive but rather quietly alluring. Because not everyone wants, or even feels comfortable, wearing a look-at-me dress. (Although, of course, if that’s your thing, more power to you.) The notion of feeling sassy means different things to different people. It might be a tied waist, a flash of décolletage or a glimpse of shoulder. For that reason, I’ve created an edit of my favourite LBDs with a 2020 twist. Some are classic mini, but rest assured there are also midi dresses, slips and some that have subtle details to make you feel chic but slinky. Yo...

There’s nothing like a white shirt, is there? It’s almost comforting how reliable it can be—easily worn with everything you own, from jeans to skirts and even smart track pants. It’s a blank canvas for accessories. I’m personally a fan of wearing a white shirt with big gold hoops or a vintage chain necklace or even both. But you can wear it with any colour or shape of earring, necklace or bracelet, and it will look polished and refined. (Just make sure it’s had a good iron.)  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back th...

I don’t know about you, but I’m really in the mood to practically toss aside my style and let it run wild. Every spring feels like a perfect time to scroll the internet for unnecessarily gorgeous accessories, but this year feels especially so. Just plain gorgeous, not necessarily practical, accessories. Because for me (and I suspect I’m not alone), there’s such a lovely comfort in looking at beautiful things. Sometimes accessories don’t need to serve any other purpose than to spark joy in one’s outfits. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by cha...

You know what we like a lot at Who What Wear? Dresses, that’s what. For regular readers, this will come as absolutely no surprise. Nothing, and especially right now when we all need a bit of escapism, brings us more joy than discovering gorgeous pieces to lift our spirits. While we’re being mindful of budgets, there are a few hero items we’ve spotted on the high street. Case in point: a green dress from COS. Yes, it might sound a little surprising and hardly a classic piece you’d have in your wardrobe, but honestly, it is. The frock in question is made of seersucker material, long with thick straps in a perfect pastel and fluoro green. It looks great by itself and over white tees. Oh, and it’s currently on sale. Keep scrolling to see how to style it, and then ...

While this certainly isn’t the way any of us expected spring 2020 to unfold, I take comfort in the fact that, together, we’re all making significant efforts to work from home where we are able to and remain indoors. But that doesn’t mean you need to succumb to wearing your pyjamas 24/7. I recommend you certainly make the most of it, but once you’re keen to start wearing proper clothes again, turn your attention back to this article.  I’ve been keeping a close eye on what some of my favourite influencers have been wearing while in their homes over the last week, and they’re dressing with the same chic aplomb I’ve come to expect—albeit sans shoes much of the time. And the best part is you likely already own the items you need to r...

Celebrity stylist Allison Bornstein is someone I always look to for great fashion advice. Not only does she dress her clients, such as Katie Holmes, in seriously covetable outfits, but she also makes it a point to make cool style accessible to everyone. In my opinion, she is exactly the type of person we need in fashion right now. Her Instagram (@allisonbornstein6) is an amazing resource for fashion ideas, as she uses the platform to bring her expertise to everyone, not just her A-list clientele. There, she breaks down exactly how to wear wardrobe staples and trends at all price points. Right now, she’s offering FaceTime consultations that walk people through their personal styling questions, meaning face-to-face time with an industry expert to guide ...

The lockdown has provided endless challenges for businesses around the world, however, it has been amazing to see which brands have quickly innovated and thought of ways to carry on working while still closely following the restrictions. As photoshoots have now been cancelled, one of the main hurdles for fashion brands is how they can photograph their upcoming collections. Models are shooting campaigns by themselves on their sofas and photographers are transforming front rooms into makeshift studios. One of the best solutions I’ve seen is Jacquemus’ latest images, where the designer, Simon Porte Jacquemus, photographed his grandmother Liline among the spring blossom in France in his designs. It’s the perfect snapshot for summer 2020 when family is top of mind fo...

The fashion industry isn’t just a frivolous occupation. Despite family, friends and acquaintances asking me with more frequency than I care to admit, it’s not The Devil Wears Prada or Ugly Betty. Yes, people do wear the latest designer bags and our wardrobes can seem excessive. I may have even seen an editor or three have a meltdown, but fashion is so much more than expensive clothes. Fashion is the place where history, culture and art meet. It is representative of people, places and important moments in time. It denotes seismic changes in society and gives a means of expression to people who feel marginalised.  This isn’t hyperbole—fashion has often been a route for women to gain emancipation. In the ’60s, hemlines became progressively shorter. While they had ...