fashion-news

Ah, the humble midi dress. It is undeniably one of the most versatile items that anyone can have in their wardrobe. Do you need an easy throw-on option for weekday mornings? Choose a midi dress. Are you looking for a way to feel polished but still comfortable? Wear a midi dress. Do you crave the simplicity of an all-in-one outfit? May we suggest a midi dress? Transcending traditional fashion seasons, midi dresses are one of those staples that could be worn for just about any occasion. For example, a black, puff-sleeve midi could easily take you to a formal event with the addition of some heels and jewellery but could also be worn for weekend brunch when paired with sneakers and a denim jacket. As you can see below, the item looks just as good with strappy heels as it does when worn with sa...

A few weeks ago, Lucy Williams posted a photo of herself to Instagram wearing Arket’s of-the-moment elastic-waist linen shorts. After seeing the image, I immediately found myself clicking over to the brand’s website, desperate to get a pair of my own, knowing full well they’d become a hero summer item I’d wear all season long. To my disappointment, the staple had already sold out in several different colours.  Thankfully, Arket knows a thing or two about keeping their customers happy as the label has restocked the popular item in both the black and light beige colourways. An influencer favourite, already this season the shorts have been worn by Lucy Williams and Rachael Clifton of Bubbly Aquarius, proving they are indeed a very hot commodity.  Th...

Who What Wear Spotlight was born when our co-founder Katherine Power had the idea to use some of our ad inventory to support small fashion and beauty businesses that have been impacted by COVID-19. Starting from Monday, 25 May, each week we will turn the spotlight on a company that will receive a complimentary week-long exposure package featuring the company, including an editorial story on WhoWhatWear.co.uk, social promotion and ads on the site leading to the content.  With these efforts, we are extending a hand to the fashion-and-beauty community, using our ad inventory for good, and directing our audience of 16+ million shoppers worldwide and 1.8 million UK shoppers to the brands that need their support the most. Our audience still wants to shop and see the...

Sometimes a trend comes along that’s so simple that anyone can get in on it without feeling like they’re being too ostentatiously “fashion.” Today, that trend is the sleeveless T-shirt. Once reserved for rock stars like Debbie Harry, thanks to brand of the moment The Frankie Shop’s versions, this top is now firmly back on the fashion industry’s radar. The defining details of the current style are that it needs to be sleeveless (of course) but with slightly oversize shoulders and a round neck. Colours are kept simple with white, cream, black and grey being the most acceptable hues. However, stripes and muted pastels are also great options. Further proof that this trend is going to be ubiquitous for the season is that you can find the top from lu...

The most talked-about look for the spring summer 2020 season was without a doubt Versace’s cutout gown, which was a reimagining of the dress Jennifer Lopez wore to the Grammys in 2000. Even Anna Wintour grinned when J.Lo walked down the runway at Milan Fashion Week in the dress that led to the invention of Google’s image search tool. This wasn’t just a moment for Instagram, however as now you can purchase the gown yourself.  Net-a-Porter noted in its spring summer 2020 trend report that this is its biggest investment from the Versace runway. The original runway version is now available on the site for £6960, while Net-A-Porter has also heavily bought into a commercial version for £4850. That might still be an eye watering price, however the crystal-embellished s...