fashion-news

Full disclosure: I do own several skirts, but they are never my go-to choice. I favour a dress or a loose-fitting pair of trousers in the summer. Don’t ask me why. I couldn’t give you a coherent answer (especially right now—what day is it again?). Despite my irrational approach to skirts, I’ve spotted four trends that I’m genuinely looking forward to trying out—and they’re comfortable enough to wear for working from home or a weekend cleaning the house. First up is the ’90s-style midi denim skirt. I’ve never been a fan of the denim mini, especially as I look to pieces that are more polished, so this is a great balance between casual and smart. But I can’t discount the mini as there are chic versions that are ripe for being paired wi...

While summer 2020 is certainly set to be different to years past, that does not mean there is no use for swimwear this year. Although we may not be jetting off to sun-drenched locations or lounging by Mediterranean beaches, swimwear will still be practical for the likes of balcony sunbathing, days spent in the park or if you’re lucky enough a backyard pool. So let’s talk trends. As far as swimwear and bikini trends are concerned, many of the most popular styles of the season reflect the same trends which have gained traction elsewhere. Tie-dye, for example, was all over the S/S20 runways from Versace to Isabel Marant to Dior and more and evidently, has maintained its prominence across beachwear, as surf-inspired, colourful tie-dye bikinis are available across hig...

But what if you’re an individual? You can put pressure on these major retailers by contacting the company or commenting on their social posts. You can also consider dedicating 15% or more of your personal fashion spending to Black-owned brands. It’s also important to note that the financial impact of COVID-19 has generally hit Black-owned brands harder than others, as illustrated in the graphic below by Mona Chalabi. This New York Times opinion article “How We Spend Tells Us Whose Lives Matter” delves into one of the reasons, inequality around stimulus packages. Thinking longer-term about positive economic change for the Black community, it’s crucial to support these businesses now so that we don’t lose them due to financial hardships...

While we’ve spent the last few months swapping between T-shirts and woolly jumpers, the first signs of summer have sparked a wardrobe shift. Now, it seems everyone is wearing dresses again, even if it’s just to chill on the sofa, and there are certain styles that are proving particularly popular in fashion circles.  Below, you’ll find 13 beautiful dresses, all of which we’ve have been given the seal of approval by multiple stylish women. The best part is even though they’re incredibly sought-after, they’re largely still in stock. And if you’re watching your budget right now, then perhaps these dresses will remind you of the already fabulous ones you own that you need to re-wear this season.  From the latest offeri...

I’m really trying hard to not live in my pyjamas right now. But the lockdown world dictates that sometimes, even when you have the best intentions, you end up wearing your PJ’s well into weekend afternoons. As for during the weekdays, while I 100% get dressed for work in “normal clothes” (and no one can make me say otherwise), the transition into my sleepwear in the evening happens the moment I finish up at my desk. What I’m saying is, I live for the hours in my PJ’s. They’re the comfiest and most comforting of all clothes to wear, but that’s a lot of time spent in one outfit. And with warmer weather incoming (just ignore that rain outside your window), you need a decent summer set.  You Deserve to Make Money Even When you are looking for Da...

Despite our increased amount of time spent indoors, our appetite for pretty dresses certainly hasn’t settled down. Many are now retiring their loungewear and leggings in favour for throw-on dresses, as they are the easiest way to get dressed but still feel relaxed at home. Enter the brand of choice, Sleeper. This brand was founded as a pyjama label, and so naturally, it creates the comfiest nightie-style dresses around.  Sleeper’s most popular dresses have puffy short sleeves and loos like something straight out of a Victorian nursery tale. The brand has updated the traditional white nightdress with bold colours and pretty prints, such as florals and pretty polka dots. We’re especially taken aback by the dusty-pink version. The Instagram crowd proves t...

I think everyone must have been freezing during the early ’00s, as there was an overwhelmingly popular trend for wearing the shortest of crop tops with the lowest riding jeans. While I can definitely see the appeal in this outfit at the time, looking back, there’s no denying that it looks pretty dated. Thankfully, that trend is not one we’re still wearing today. But I can’t say the same for a few other It pieces that were total winners during the time. In 2020, there have been quite a few trends we all loved back then that have found their way into our wardrobes. From halter-necks to clutch bags to combat trousers, I’ve detailed five of the biggest trends we loved during the early ’00s and how we’re wearing them now. You Deserve to Make Money Even When you are looking for Dates Online. So ...

Right now, London S/S 20 fashion week—which took place last September—probably feels like a distant memory. It was back before the term social distancing was used in our daily vernacular and the need to strategically plan a once-a-day walk was an absolute necessity. When the thought of crowded rooms filled with editors and influencers seemed completely normal, and hugs and handshakes were just regular friendly greetings.  However, despite the fact those runways feel a world away, many of their lessons are more relevant today than ever. From colour predictions to clothing trends, September’s collections acted as a crystal ball, enabling us to understand what would be most in-demand over the next few months.  In terms of colour, the runways were filled with a mixture...

If I had to choose two items to wear for the rest of my life, I’d most likely pick a pair of jeans and Converse. The thing is, how many ways can you make denim and a pair of sneakers look fresh? While I could come up with more than a few ideas, I like to look to the experts for interesting ensembles. Enter: Valerie Tribes, a French journalist I follow on Instagram, and whose love of Converse and jeans is just one reason to start saving her outfit ideas. Other looks she’s particularly good at wearing include the classic denim shirt, trench coats and classic Chanel slingbacks. The beauty in her style is that it’s just so French. It’s not overdone, it’s not overly fussy—it’s simple but chic. Ready to see some of her best looks? Keep scrolling, and then shop her key pieces. You Deserve to Make...

Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here. With travel suspended for the foreseeable future, brands that focus on swimwear and holiday clothing will see an inevitable tumble in demand and have an even harder time ahead of them than all fashion brands. So for this Spotlight, we wanted to focus on a label in this category, and contemporary brand Belize’s throw-on dresses and gingham swimsuits will look just...

Weekends are going to look a little different this summer. There are no two ways about it. While once we may have met friends at pubs or cafés en masse, now we’re having to socially distance in parks alongside one other individual. Group brunches have been replaced with quiz-filled Zoom calls, and trips home to visit family or loved ones are now relegated to digital FaceTime experiences.  And while summer 2020, will certainly not have the same feels as years passed, there’s no reason your wardrobe has to reflect this readjusted state of being. In fact, here at Who What Wear, we are advocates for continuing to dress for your own happiness no matter what the circumstances may be. With that said, I’m here to bring you weekend outfit ideas that will feel fresh this s...

I’m not sure whether it is because I work in the industry or not, but each time I make a new clothing purchase, I always, always think about price per wear. How many times will I utilise this item, I ask myself? Does it go with the rest of the clothes in my closet? It is versatile enough to be worn all year round? Livia Firth, the founder and director of Eco-Age, began the #30Wear campaign, a concept that encourages people to consider whether they will wear an item at least 30 times before making a purchase. And while wearing an item 30 times might not seem like an arduous task, finding innovative ways to wear the same item can sometimes be somewhat of a challenge. Thankfully, influencers everywhere are proving that there’s absolutely nothing wrong with outfit (or item) repeati...