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8 Warm-Weather Outfit Ideas to Try This Weekend

Weekends are going to look a little different this summer. There are no two ways about it. While once we may have met friends at pubs or cafés en masse, now we’re having to socially distance in parks alongside one other individual. Group brunches have been replaced with quiz-filled Zoom calls, and trips home to visit family or loved ones are now relegated to digital FaceTime experiences.  And while summer 2020, will certainly not have the same feels as years passed, there’s no reason your wardrobe has to reflect this readjusted state of being. In fact, here at Who What Wear, we are advocates for continuing to dress for your own happiness no matter what the circumstances may be. With that said, I’m here to bring you weekend outfit ideas that will feel fresh this s...

One Item 4 Ways—the Instagram Trend Giving Me So Many Outfit Ideas

I’m not sure whether it is because I work in the industry or not, but each time I make a new clothing purchase, I always, always think about price per wear. How many times will I utilise this item, I ask myself? Does it go with the rest of the clothes in my closet? It is versatile enough to be worn all year round? Livia Firth, the founder and director of Eco-Age, began the #30Wear campaign, a concept that encourages people to consider whether they will wear an item at least 30 times before making a purchase. And while wearing an item 30 times might not seem like an arduous task, finding innovative ways to wear the same item can sometimes be somewhat of a challenge. Thankfully, influencers everywhere are proving that there’s absolutely nothing wrong with outfit (or item) repeati...

I Don’t Know My Summer Plans, But I Know I’ll Live in This ’90s Dress Style

From Jennifer Aniston to Gwyneth Paltrow and Naomi Campbell to Kate Moss, the It girls of the nineties had a very particular style. Featuring round-frame sunglasses, faded blue denim, shrunken knit cardigans and of course, excessively thin eyebrows the era can often be remembered for a less is more aesthetic. Ironically, many of the decade’s more minimalist trends still take up prominence in our wardrobes today and (thin eyebrows aside). I can confidently say I’d sport any of the aforementioned looks. One other very ’90s trend that has stood the test of time and maintained its popularity in our closets decades later is thin strap slip dresses. And this summer, in particular, I foresee myself living in the timeless style. Often featuring a fla...

The Complete Capsule: 9 Hardworking Summer Staples

Well, it’s fair to say that summer has well and truly arrived, and considering that we’ll all be spending much of the month indoors, our new-season wardrobes present a small source of escapism and joy right now.  So what will we be wearing in summer 2020? For us, whether we’re inside or outside, it will be a capsule consisting of versatile, wear-with-everything staples. From polo tops and patterned skirts to floral dresses and chunky sandals, this summer we’ll not only be investing in items that can easily be mixed-and-matched but also items that will remain on high rotation in our closets for seasons to come. Puff-sleeve tops, which have been popular throughout winter, will continue their reign in our wardrobes, though summer...

The Surprising Store I’m Turning to for Co-Ords This Summer

While I would hardly call myself a loungewear enthusiast, the recent time spent at home has almost been enough to change my mind. Historically, I have never prioritised the need for elevated or polished-looking loungewear, choosing to instead spend my money on clothing I’d wear outside of the house. Up until now (I am embarrassed to admit), I have resorted to mostly wearing loungewear in the form of tattered joggers and oversize T-shirts, though there’s nothing like a lockdown to help change my mind.  In recent months, I’ve found myself drawn to smarter looking loungewear pieces and, in particular, have been browsing coordinated sets in an effort to create looks that feel slightly more cohesive than the old leggings and any-jumper-you-can-find combo. Enter ...

10 Outfits I Want to Copy for Dress-Up Friday

We’ve all heard the phrase “all dressed up and nowhere to go,” but this year the term has been given entirely new meaning. With restrictions on social gatherings and forced closures of pubs, bars and restaurants, we all literally have nowhere to go, though that certainly hasn’t stopped our favourite influencers and It girls from continuing to dress up. Between shimmering minidresses and floral embellished midis, influencers worldwide are persisting with putting on their finest even if it is simply to bake a cake, work from home or lounge on the couch. A few weeks back, Who What Wear UK introduced Dress-Up Fridays, an initiative which encourages us all to put on something extra special to celebrate the conclusion of the week (and ensure we’re getting out of our...

5 Items Our Editors Would Never Buy From Zara

“I don’t buy trousers from Zara, as they never fit me! I’m a size 12, and unless they’re stretchy or feature an elastic waistband, it’s a no-go. Although I love the styles on offer, even the size L doesn’t seem to work for me, so rather than make myself feel fed-up, I’ve just stopped even trying them on. Instead, I always opt for skirts, especially those that are fitted at the waist but fuller on the bottom. That kind of silhouette seems to fit my hourglass figure far better when it comes to this store.” You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users bac...

This Is The Site I Always Go to for Summer Dresses

After a weekend filled with balmy temperatures and sunny skies, summer could not feel closer. Days spent lazing outdoors on balconies, gardens or parks are now how many are spending their free time. Of course, with thoughts of sunny weekend strolls and garden picnics, comes the concept of the ideal the summer wardrobe. And whether it be ankle-length maxis or fluid floral minis, dresses are the easy, wear-everywhere staple we plan to rely on all season long. Thankfully, Harvey Nichols currently has a selection of summer dresses that definitely deserve a spot on your wishlist. From buzzy brands including Jacquemus, Stine Goya and Samsøe & Samsøe, to contemporary labels we’ve loved for years like Rixo and Rejina Pyo, Harvey Nichols’ collection of dress brands re...

Everyone I Follow in Fashion Is Wearing This One Uplifting T-Shirt

As far as summer colours go, there are few shades that embody the radiance of the season quite like sunshine yellow. It’s a hue that can immediately put a smile on your face and conjure up images of cloudless skies and idyllic beaches. This week, the colour has taken up particular prominence on our social media feeds as editors and influencers prepare for the sunny season ahead. There has been one specific yellow item that seems to be more ubiquitous than the rest: the Frankie Shop x Camille Charriere Eva Padded Shoulder Muscle T-Shirt.  From Alyssa Coscarelli to Ellie of Slip Into Style to our very own U.S. Editor in Chief Kat Collings, this particular Frankie Shop tee has certainly gained a fashionable following. However, we can’t say we’re surp...

The Chic Coffee Table Books I’m Adding to My Basket Right Now

I must admit that over the last couple of months, my spending habits have drastically changed. Whereas this time of the year would usually see me buying last-minute flights for a summer holiday, a new swimwear wardrobe and likely every SPF product under the sun, this year I’m rethinking my priorities. The truth is, before I spend money on anything that can’t be deemed a necessity, I mull the potential purchase over for hours, weighing up whether or not, given the current situation, my expenditure is worth it. With international travel, festivals and trips to the lido off the cards for a little while longer, I have found myself reinvesting my annual budget for such things elsewhere. Most specifically, in coffee table books. It sounds a little extravagant and niche, but hear me out...

11 Women on What to Wear to Increase Productivity While Working From Home

Via government orders, anyone who is able to is being asked to work from home right now, and for many of us, it is a completely new experience. The temptation to stay in your pyjamas all day is rife, as is the desire to wear slippers non-stop and only actually style your hair for that one daily skype call your colleagues have initiated.  In moments like this, there is high chance productivity might be waning, so we thought it would be best to consult a few experts and tap into the knowledge of women who have been working from home long before it was government-mandated. Whether they be freelancers, small business owners or working mums, the 11 women below have a wealth of understanding about what it means to be productive in a home environment and unsurprisingly, for many of...

This Cult Dress Brand Also Happens to Be Very Sustainable

When talking about sustainable brands, it’s hard to bypass Reformation. After all, the label’s slogan is “Being naked is the #1 most sustainable option. We’re #2.” As a brand, Reformation has been a go-to for the style set for years, and although it is no longer the new label on the block, the brand has managed to retain its buzz.  Proving exactly that, Reformation’s dresses were named among the top 10 in Lyst’s Conscious Fashion most-wanted items last month. According to the fashion database, the brand’s dresses garnered an impressive 70,000 searches over the last year, with demand for the label growing 41% year-on-year. Evidently, Lyst is not the only site that has noticed an increase in desire for Reformation ...