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I Scoured The Whole Zara Website to Put Together the Perfect Autumn Edit

Any regular Zara shopper will know the high-street retailer launches new clothing all the time (in fact, it is a little known secret that the brand releases new clothing as often as twice a week).  Therefore, inevitably there’s always an abundance of options when trawling through the Zara website, though right now specifically the brand’s offering seems to be particularly strong. Transitioning from summer to autumn,  Zara has launched an array of elevated knitwear, classic coats, expensive-looking boots and long sleeve dresses to create the ideal capsule wardrobe for autumn.   From the asymmetric check dress that will be a comfy WFH staple, to their zip-up knit sweatshirt that is perfect for cosy evenings, Zara has delivered on all the clothes you ...

My Saved Tab On Instagram Is Full of the Most Perfect September Outfits

I’ll be the first to admit it that I spend a lot of time on Instagram, especially during the pandemic. While I may have lost the plot to films and TV shows I’m meant to be watching, thanks to the endless scrolling available, I had got something to show for it: great outfit ideas. And in my line of work, that matters. As you might imagine, I see an endless array of outfit combinations, and while there are plenty that aren’t quite right, there are many that stop me in my tracks. Case in point: I’ve followed Amy Julliette Lefévre, who goes by the IG handle @lefevrediary) for a while, and a few weeks ago I came across the most perfect outfit—an oversized blazer, white T-shirt, jeans and slouchy socks with classic white trainers. The look was pure 2020; m...

I Can’t Wait for the Cold Weather to Wear These 5 Knitwear Trends

My ideal kind of world would be forever be in late September / early October—it’s not too dark at night but light enough in the morning to not feel depressing, the weather is also not too cold and not too warm. This would also mean it would be permanently knitwear season. Oh, knitwear. What’s to dislike about this item of clothing? It’s versatile, cosy, can be oversized, tight-fitting, looks great with jeans. It is the only item of clothing that feels like you’re getting a hug—I could go on. My love for knitwear isn’t what you’ve come for, however. You want to know what the biggest jumper trends of this season are, and where you can find them. There are five key looks I’ve highlighted below, so keep scrolling for more.  You Deserve t...

No Matter The Year, These Will Always Be the Most Popular Autumn Colours

I’m not sure if this is a universal feeling, but for me, autumn will always be epitomized by the colourful shades of fallen leaves. From earthy natural tones of orange, brown and yellow, there’s something about seeing those colours that immediately makes me think of the season. The same applies to clothes. From a tailored beige coat to navy jeans or a cream button-down shirt, there are certain items of clothing and certain sartorial colour palettes that just exemplify autumn. And Patone, the authority on all things colour, tends to agree.  As per their list of important colours for Autumn/Winter 2020, the brand has listed shades of off-white, caramel beige, deep blue and slate gray amongst their top classic colours. Add into that the ever-present shade of burnt o...

Zara Just Dropped the “Coat of Dreams” According to Instagram

“The coat of dreams” is quite the comment to see as you’re scrolling through Instagram in the morning, but that’s one of the first things I spotted as I was doing my initial scroll of the day. The comment in question was referring to an item from, you guessed it, Zara—oversized, double-breasted pastel blue coat. The high-street store has just dropped a new autumnal collection of coats and jackets and there’s no escaping the fact that they’ve once again done a great job of it. I personally own a checked blazer that I’ve had for nearly four years and I still wear it now, so if you’re concerned about longevity, I can tell you these pieces aren’t flash-in-the-pan.  You Deserve to Make Money Even When you are looking for Dates Onli...

The High-Street Pieces Our Favourite Fashion Influencers Are Wearing This Month

The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...

Designer Face Masks Are Now a Thing Thanks to Burberry and Marni

This year, all outfits have one thing in common, a face mask, as we now can’t leave the house without them. This is an important item for practical purposes. However, now that numerous designers and brands have created non-medical, reusable face coverings, people are starting to play with vibrant prints and coordinate them with their outfits.  Independent brands and high-street retailers have been selling masks for several months now, but many major luxury fashion houses, such as Gucci, Chanel, Louis Vuitton and Dior, have steered clear of creating face masks for commercial purposes. This week, though, Burberry launched two fabric face masks in its heritage vintage check. They come with a luxury price tag at £90, but 20% of each mask will be donated to the Burberr...

These Are Officially the Most Popular Brands of 2020 So Far

Twenty-twenty has been quite the year, hasn’t it? If I asked you to think back when we were all talking about Tiger King and Normal People, I’d wager you’d say that was in 2019, such is the time-defying power this year seems to possess. Did you even realise that it was this year that Parasite won the Best Film Oscar? And that Meghan and Harry left the Royal family too? There’s really an impressive roll call of events that happened pre-pandemic, honestly. So, then, how can I be telling you about the biggest fashion brands of 2020? A good question, as it requires a decent memory and the patience to sift through a lot of online content. But, I can tell you, I’ve done it, I’ve found the most popular brands of the year so far.   Thanks to ...

H&M Just Dropped the Most Expensive-Looking Basics

I’ll admit it, there are a lot of minimalist edits knocking about these days. Whether it’s the high street offering luxe-looking pieces or designer brands whose whole aesthetic is about pared-back simplicity, it’s a trend that’s been inescapable for the past few seasons. Daniel Lee‘s design’s for Bottega Veneta have obviously been a huge influence, as has The Row’s covetable pieces, but let us not underestimate the lasting legacy of Phoebe Philo’s Celine too.  Here’s why it’s so popular: it screams understated luxury, even when it might not be. Case in point: H&M’s new minimalist edit. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you ba...

The Most Stylish Dress-and-Boot Pairings To Try This Autumn

As much as I love them and wouldn’t be able to get dressed on the regular without them, I’m getting sick and tired of wearing jeans day in and day out. Which is why I’ve set myself a bit of a style challenge. With autumn on the horizon, I’ve made it my mission to forgo denim for the foreseeable future (until it snows, at the very least), and instead, embrace my favourite look of them all: dresses with ankle boots. So which types of ankle boots go best with which styles of dresses? I turned to a few of my favourite influencers to find the answer. From maxi and mini to lace-up and Western, keep scrolling to discover eleven cool ways to wear ankle boots with dresses. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a...

I Can’t Believe I’m Saying This, But I’m Really Into Quilted Vests Right Now

I have long associated quilted vests with the posh boys at university, who wore them over their rugby shirts with red trousers and boat shoes (if this image resonates with you, then it’s because you know it to be highly accurate). While I mean no disrespect to this way of dressing, it was and is perhaps completely different in every way to my own personal style. And, if I’m being honest, I’ve always found it lacking in terms of being, well, cool. But, as with literally everything in fashion, it’s eventually become a sought-after piece (even Crocs have had their moment in the fashion spotlight).   You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, ...

I Can’t Believe I’m Saying This but I’m Really Into Quilted Vests RN

I have long associated quilted vests with the posh boys at university, who wore them over their rugby shirts with red trousers and boat shoes (if this image resonates with you, then it’s because you know it to be highly accurate). While I mean no disrespect to this way of dressing, it was and is perhaps completely different in every way to my own personal style. And, if I’m being honest, I’ve always found it lacking in terms of being, well, cool. But, as with literally everything in fashion, it’s eventually become a sought-after piece (even Crocs have had their moment in the fashion spotlight).   You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, ...