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Here at Who What Wear UK, we want to take all the stress out of shopping, and to help us do just that, we take it upon ourselves to file through any and every new-in section to bring you an edit of the very best pieces. Not only does this save you copious amounts of scrolling time, but it’ll also make it easy for you to identify the items you’re drawn time after time. Honing your style is the biggest time-saver, after all.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

If it’s easy and elevated outfit ideas you’re looking for, Susie Wright always has options. With decades of fashion experience under her belt, the 55-year-old stylist and former Nordstrom buyer certainly knows her stuff. While the year you were born should have absolutely nothing do with your sartorial choices, her more seasoned perspective is often of interest for women of all ages. And with many of us on a perpetual quest for the perfect outfit, we thought her insight into the specific items she has found to create them would be of great benefit to us all. Of course, everyone’s version of the perfect outfit varies based on personal style, but to Wright, it’s the key items below that help craft her ideal ensembles, especially when they’re mixed w...

I love Christmas. There, I said it. I really, really love Christmas. And it’s not because of the presents, or the tree or the incessant carols that play on repeat in every single department store throughout the whole month of December. I love Christmas because it is one of the few times a year that my entire family gets to spend the day together. There’s something particularly wholesome about the traditions a family develops over the years throughout Christmas time. Those unspoken rules that everyone abides by simply because they have done so in years past. In my family, we have two unchanging Christmas traditions. The first is that we always, always watch Love Actually on Christmas Eve (and generally break out into song when All I Want For Christmas plays during the school recital sc...

The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...

Ah, jeans and a nice top. Where would we be without this classic fashion combination? Usually our go-to for festive drinks and easy ‘out-out’ ensembles, it’s certainly served us well over the years, but this year it has taken on an even greater significance as we find ourselves on the lookout for low-effort, sofa-appropriate (and dare I say Zoom-ready) party looks. When heels and form-fitting frocks are the last thing we want to be wearing after months of comfy loungewear, a nice-top-and-jeans is the perfect way to dress up with minimal effort and maximum impact.  Luckily, our favourite influencers have provided us with more than enough inspiration in this department, with a plethora of top options—from sequins to sheer organza—crop...

If there’s one thing I know about Who What Wear readers, it’s that you all love dresses. While we might not have as many opportunities to wear frocks to parties, dinners, pubs, and clubs, especially with the festive season coming up, don’t let that put you off wearing something that you love. In a nutshell, wear that dress that you’ve had your eye on because it’ll make you feel great. To help, I decided to look through literally thousands of dresses online and find the best party dresses I could for Christmas 2020. There are a few rules I often stick to for dressing during the festive period. Firstly, I like to pick something I’ll wear over and over so it doesn’t go to the big festive wardrobe in the sky. Sequins are fine so long as you rememb...

Oh, the Christmas sales. We love them and hate them in equal measure, but we’re here to tell you that offers are starting to creep in and are looking pretty damn good. You’ll have to be quick to get those first wardrobe gems, but don’t worry, we can help tell you which direction to head in. With discounts of up to 70% off select items, it’s the time of the year you can pick up designer pieces at a fraction of the original price tag. Where to start? This is where we step in to help create a clear edit via our gallery detailing the best reductions from the likes of Net-a-Porter, Selfridges, H&M and many more. You’ll find nothing but the best buys here. Keep reading to see our top investments from the sales. You Deserve to Make Money ...

To steal the popular adage from Miranda Priestly, chain detailing doesn’t seem like the most groundbreaking concept when it comes to accessory trends. After all, chains have been used as functional straps on handbags for several decades. But when it comes to the chain embellishments of 2020, we have to say, they are definitely something to write home about. This season, the humble chain detail has been given an upgrade, and yes we mean that quite literally. Supersized and placed on shoes, jewellery and clothing, chains have gone from simply being a practical addition on an accessory to becoming a statement-making detail in and of themselves.  From JW Anderson to Bottega Veneta, oversize chains appeared across the runway for A/W 2020—placed atop loafers, ...

Zara needs absolutely no introduction that’s for sure. From Instagram accounts honoring a trending Zara coat or spotty dress to being the Duchess of Cambridge‘s go-to for classic staples, Zara can do no wrong. But did you know that the high-street mega brand also owns a load of other different, but just as great, high-street labels? It might have passed you by as each of the sister brands has its own identity—distinctly different from the original, so you might not even realise they’re part of the same group. There’s Massimo Dutti, which is a more grown-up sort of label, offering chic separates such as cashmere cardigans and leather shirts. Uterqüe is the fashion-forward brand, which is the place to find brightly-coloured shirts and bol...

To put it simply it’s all about It bags, It bags and more It bags. Plus the occasional Chanel earring thrown in for good measure. Everyone I spoke to from Lyst to sellers over at Depop told me that people were after vintage bags from the major designers.  Depop seller, basementsix revealed they’d sold three vintage nova check Burberry bags in the last two weeks. But vintage nylon Prada shoulder bags were still proving popular. This was a similar theme elsewhere with Lyst also finding that searches were spiking for the classic Prada ’90s tote, as did Vestiaire Collective.  Another extremely popular bag with increasing demand is Louis Vuitton’s pochette monogram bag, seeing purchases across Vestiaire Collective, Open for Vintage, and Depo...

Here at Who What Wear, we fancy ourselves as somewhat experts when it comes to spotting microtrends. The kind of looks that are distinguished by something as small as the texture of a fabric or the placement of a button. In the past, we’ve waxed poetic on microtrends ranging from countryside prints to statement embroidered cardigans, though this winter there seems to be a new, subtler trend on the block. From designer to high-street, sweetheart neckline knits are gaining quite the fashionable fanbase right now with influencers across the globe embracing the flattering silhouette. It’s a blink-and-you’ll-miss-it kind of detail but manages to instantly elevate a winter knit, bringing a modern, contemporary element to the item.  You Deserve to Make Money ...