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In 2003, according to the beloved teen classic, The Lizzie Maguire Movie, being an outfit repeater was the cardinal sin of fashion and being an outfit rememberer was “just as pathetic.” Eighteen years later (whoa), I commit both “crimes” at least once a week, and, refreshingly, nobody cares. We, the people of fashion culture, have finally let go of that ridiculous notion. Instead, we celebrate our most beloved outfits and favourite pieces by wearing them as much as possible. We’ve recently seen more and more influencers making a point of repeating outfits and posting about it on Instagram. This shouldn’t be something to call out, but all to often influencers wear something once, get the likes, and toss that piece aside. However that certainly isn...

In 2003, according to the beloved teen classic, The Lizzie Maguire Movie, being an outfit repeater was the cardinal sin of fashion and being an outfit rememberer was “just as pathetic.” Eighteen years later (whoa), I commit both “crimes” at least once a week, and, refreshingly, nobody cares. We, the people of fashion culture, have finally let go of that ridiculous notion. Instead, we celebrate our most beloved outfits and favourite pieces by wearing them as much as possible. We’ve recently seen more and more influencers making a point of repeating outfits and posting about it on Instagram. This shouldn’t be something to call out, but all to often influencers wear something once, get the likes, and toss that piece aside. However that certainly isn...

It’s extremely cliched to talk about the weather when referring to Manchester, however, our rainy climate does mean we have to put in a little extra consideration when it comes to fashion choices. And even more so this year, when we’ve spent a lot of time outside. In 2020, when most social activities (if any) have had to take place in parks (or anywhere open and cold), there’s certainly been a surge of practical outfits seen across the city centre—although I’d say it’s still distinctively Manchester cool. While London might be considered the centre of fashion in the UK, and in many ways it is, the history of fashion in the Northern city is rich and varied, and continues to influence how the UK gets dressed.  You Deserve to Make Money Even When you are looki...

There have been many occasions in which I’ve needed something last minute so I just impulse-order it from Zara. It’s great for that. But these days, without many trips and events to shop for, I’m perusing Zara for basics more than anything else. The beauty of Zara basics is that they have a wide variety of both “boring” (in a good way) and special options. I prefer the latter, so let’s discuss. 2021 is probably still going to be weird but one thing is for sure—we’re all going to need basics to wear. This is always the case. Zara excels at designing basics with a twist. By that, I mean that an item may have pretty jewelled buttons, or an interesting shape, or a cool asymmetrical detail—anything that sets it apart from all th...

First things first, do a proper clear-out. Marie Kondo, the master of decluttering whose first book The Life-Changing Magic of Tidying Up has sold 5 million copies and counting, says the question you have to ask yourself when deciding whether to get rid of something is along the lines of “Does it bring me joy?” A vintage ruffled skirt I got some years ago that came with complimentary tea stains and jeans so tight I have to lie down to do them up definitely don’t—so why have I kept them? (A mix of laziness and the optimistic thought that I might attempt some stain removal/lose some tummy rolls.) I’ve finally accepted neither will happen, so both have been sorted into recycling and charity bags respectively. Side note: Research has found that an estimated 235 million items of unwan...

Oh, the Boxing Day sales. We love them and hate them in equal measure, but we’re here to tell you that offers are here and are looking pretty damn good. You’ll have to be quick to get those first wardrobe gems, but don’t worry, we can help tell you which direction to head in. With discounts of up to 70% off select items, it’s the time of the year you can pick up designer pieces at a fraction of the original price tag. Where to start? This is where we step in to help create a clear edit via our gallery detailing the best reductions from the likes of Net-a-Porter, Selfridges, H&M and many more. You’ll find nothing but the best buys here. As always with sales shopping, we recommend you buy items with longevity in mind, leaning towards...

Of course, we all have our underwear preferences (I, for one, having a 32G bra size, look for support above all else) but, when it comes to the most comfortable underwear, it can pretty well be summarised in seven categories. From the fabrics to look for to appealing knicker silhouettes, keep scrolling to discover the most comfortable underwear you can own. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

Oh, the Boxing Day sales. We love them and hate them in equal measure, but we’re here to tell you that offers are starting to creep in and are looking pretty damn good. You’ll have to be quick to get those first wardrobe gems, but don’t worry, we can help tell you which direction to head in. With discounts of up to 70% off select items, it’s the time of the year you can pick up designer pieces at a fraction of the original price tag. Where to start? This is where we step in to help create a clear edit via our gallery detailing the best reductions from the likes of Net-a-Porter, Selfridges, H&M and many more. You’ll find nothing but the best buys here. As always with sales shopping, we recommend you buy items with longevity in mind,...

Here at Who What Wear, we don’t subscribe nor even remotely entertain the notion that younger is better. Sure, we might search for skincare that ensures our complexions look their best but, as far as we see it, ageing is a privilege, something to be celebrated, and does not define you or how you live your life.  Which brings us to our intended topic: Clothes. We’re of the opinion that, regardless of your age, if you like something, and it makes you feel good, then you should wear it. No questions asked. As for not being able to wear specific trends because of your age? That’s a myth. Any worthwhile fashion movement can be tailored to suit anyone; if it can’t, then it’s not a “trend” we’d share with you. Instead, when we conside...

Oh, the Boxing Day sales. We love them and hate them in equal measure, but we’re here to tell you that offers are starting to creep in and are looking pretty damn good. You’ll have to be quick to get those first wardrobe gems, but don’t worry, we can help tell you which direction to head in. With discounts of up to 70% off select items, it’s the time of the year you can pick up designer pieces at a fraction of the original price tag. Where to start? This is where we step in to help create a clear edit via our gallery detailing the best reductions from the likes of Net-a-Porter, Selfridges, H&M and many more. You’ll find nothing but the best buys here. As always with sales shopping, we recommend you buy items with longevity in mind,...

As someone who, prior to 2020, seldom wore anything but dresses, the last year has proved a struggle. I invested in my first pair of non-gym leggings, which I took to wearing like a second skin. Then there are jumpers—I think I now own more wool than a flock of sheep combined. Still, I long for the moment where dresses—the fancier the better—are called for. An idea I seem to share with every designer out there.  It’s always around this time that Who What Wear brings you its annual dress trends round-up; a certified edit of the most noteworthy frock looks for the year ahead. And while occasionwear had no place in our wardrobes in 2020, a host of our favourite brands—both high-end and high street–have concentrated their efforts on creating breathtaking dresses, just in t...

And if you want more pointers, we have an insider who gave us some valuable tips on how to shop the Zara sale in the UK so expertly that you’ll be guaranteed to get there first (and find the pieces you’ve been eyeing up all season).  Our intel is that you should go for the things that’ll be the most popular first. So opt for the higher-priced goods that will sell out quickly (e.g., cashmere, handbags, shoes and coats). “Other pieces like shirts are likely to still be around for the second markdown,” recommends our insider. Also remember to research trends before buying for the upcoming season so you can see what will last. “Customers will always ask, ‘Will you be getting more stuff like this?’ Honestly, the staff will have no i...