fashion-news

7 Empowering Ways to Wear the Bra-Top Trend

Wouldn’t it be incredible to be truly fearless when it comes to fashion? To have no trend feel too out there or “unwearable“? Alas, we’re only human, and regardless of how confident or self-assured you are, chances are, there are a few things that you’re sartorially tentative about. (More power to you if this isn’t the case.) One item that seems to polarise most is, undoubtedly, the bra top. Although the bra has been on the style agenda for some time now, it became a bonafide fashion-girl uniform the moment Katie Holmes stepped out wearing her Khaite bra and cardigan combination back in 2019, and it’s a trend that’s set to continue well into 2021.  The big question is, however, how to wear a bra and still look ch...

6 Cool Lazy-Girl Outfits That Are All About Comfort

If you ask me, lockdown dressing can be encapsulated by two words: elastic waistbands. I can barely remember the last time I fastened a button or a zip, and to be honest, I am not complaining. Rather, the months in lockdown have allowed me to find myriad ways to create outfits which look put-together yet are also extremely comfortable. And of course, I’m more than willing to share what I’ve learnt.  Evidently, I am not the only person who has developed a love for all things comfort throughout lockdown, as John Lewis reported a 1303% increase in sales of loungewear and leggings in 2020. The retailer also revealed that priorities have certainly shifted for its customers, as high-heeled shoes and party handbags experienced 62% and ...

This Is Set to Be 2021’s Easiest Trend—and You Probably Already Own It

“Easy to wear” is probably one of the most irritating phrases in the whole of fashion (and let’s be honest, there are a lot to get annoyed by). What, exactly, does it mean? Surely all clothes should be easy to wear? That’s the whole damn point of them. As much as it pains me to give these three words justification, here’s how I interpret them: Easy-to-wear clothing is the sort of stuff you don’t have to spend much time thinking about. It’s a wardrobe staple that you’d happily wear whether you’re 15 or 85. There’s little faffing involved.  Well, prepare to hear the words with more frequency come spring and summer 2021, as that’s exactly what this season is all about. While I love being amazed by innovative and fresh takes on fashion, on the who...

The Best High-Street Buys We’ve Seen on Instagram This January

The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...

I Watch a Lot of Films—These 40 On-Screen Outfits Are the Most Iconic

Hands up, who’s lost count of the number of films they’ve watched over the past 10 months? I’d be lying if I said I could even attempt to work it out, such is the amount of time I’ve spent in front of the TV. While puzzles lose their novelty after a while and you can only bake so much sourdough before you realise you could open up your own branch of Greggs, films never stop being fun. But being a fashion journalist, I’ve also spent a long time making a mental note of the outfits that I love the most that have appeared on-screen.  Fashion, or rather costume design, in film is vital to making a character stand out. Whether it’s a barely-there green satin dress that’s actually pivotal to a pair of lovers’ story or a pair of Chanel boot...

This Classy High-Street Brand Is Already Ruling 2021

It’s fair to say the great British high street has been facing some turbulent times of late, and understandably so. But there is one brand that has bucked the trend and seems to have grown stronger over the course of the last few months. And right now, we can barely scroll through a handful of posts on Instagram without seeing one of our favourite follows wearing an incredibly chic item from Jigsaw. While Jigsaw’s grown-up wares have long been on our radar, its most recent collection is, as far as we’re concerned, one of the chicest we’ve seen from it. It’s a brand that comes into its own in the colder months, with coats so sublime they could easily cost four-figures, forever knitwear, and glossy-looking boots that always make our wish lists. Th...

Bring the Spring Feeling Inside With These 16 Outfits

Spring 2021’s fashion trends have been beckoning us since last September when the fashion week presentations were flooded with statement suits, dreamy dresses, and streamlined understated separates. Though it may be the early days of 2021, out sights are firmly set on the springtime horizon. We understand that there might not be much motivation to dress up since you’ll likely be at home, but the spring looks below look just as good inside as they do outside. We’re determined to find a way to start wearing spring-ready looks now—even if that means just adding a few bright colours to our outfits here and there. This year is still all about easy-to-wear dresses, but co-ords (particularly the knitted variety) and skirts have also risen their way to the top...

This Microtrend Will Make All of Your 2021 Outfits Look So Much Cooler

Over the last few years, there’s one print trend I’ve remained entirely faithful to, almost to the point of obsession. I’m talking about gingham. I have more gingham dresses than I can count, and even my favourite bikini (oh, how I miss thee) features the wholesome cottagecore print. However, I consider it to predominately be a warm-weather print, best suited to breezy fabrications and billowing silhouettes, which means that gingham is absent from my outfit rotation right now. Ordinarily, this would make me sad and leave me pining for the lighter days of spring, but this year, there’s a fresh microtrend that loans itself better to the winter months and that has me completely distracted. I’m talking about checkerboard prints—no, they’re not...

These Calming Colours Are Already Trending for Spring

Are we only two weeks into 2021? It’s already been quite a lot, hasn’t it? There’s nothing like a global pandemic paired with the bleakness of January to really make you want to lie down in bed and watch reruns of New Girl. Comfort and being comforted have never been more popular. Sales of beauty products, homewares, and pyjamas have increased dramatically over the past year, and according to Lyst, Nike’s jogging bottoms and Birkenstock‘s Arizona sandals have been two of the most popular products worldwide, both of which fall under the comfortable-clothing category. While we saw the impact of the pandemic on our shopping habits in 2020, this year, we’re seeing fashion collections pivoting towards more comfortable and soothing pieces in the...

6 Items Our Editors Would Never Buy From Zara

“I don’t buy trousers from Zara, as they never fit me! I’m a size 12, and unless they’re stretchy or feature an elastic waistband, it’s a no-go. Although I love the styles on offer, even the size L doesn’t seem to work for me, so rather than make myself feel fed-up, I’ve just stopped even trying them on. Instead, I always opt for skirts and dresses, especially those that are fitted at the waist but fuller on the bottom. That kind of silhouette seems to fit my hourglass figure far better when it comes to this store.” You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help gi...

Who What Wear Spotlight: Our Program Designed to Support Small Businesses

Who What Wear Spotlight was born when our co-founder Katherine Power had the idea to use some of our ad inventory to support small fashion and beauty businesses that have been impacted by COVID-19. As part of this global effort, every month the UK site will each turn the spotlight on a small brand we love in our market. On WWW UK the chosen brand will receive a complimentary exposure package featuring the company, including an editorial story on WhoWhatWear.co.uk, social promotion and ads on the site leading to the content.  With these efforts, we are extending a hand to the fashion-and-beauty community, using our ad inventory for good, and directing our global audience of 16+ million shoppers worldwide (and 2.3 million shoppers on Whowhatwear.co.uk) to the brands that ...

These 5 Brands Are Just as Good as H&M

There’s no denying that H&M, especially right now, knows what it’s doing. It caters to a lot of people and to varying tastes but still manages to somehow consistently nail it. If you don’t believe me, then allow me to point you in the direction of the fact that its puff-sleeve dress from last summer was one of the most in-demand products of the year, according to Lyst. While this might not be news to many of you, the H&M Group owns a lot of other clothing brands that are just as good as its original. COS, & Other Stories, Weekday, Monki, and Arket make up the impressive collection, all of which come with their own distinctive styles.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It be...