fashion-news

From Bottega to Arket, This Is the Summer Colour Every Cool Brand Is Doing

Green isn’t always associated with the positive. It can mean that you’re ill or that you’re envious. But this season, green is having its moment. Wherever I look, this hue has been embraced, from influencers to the runways. Bottega Veneta’s current collection is full of the colour but so are Arket and plenty of other high-street stores. It’s hard to avoid it, quite frankly. I can imagine, however, that some would have a little trepidation over trying out this bold colour. For starters, this season’s green isn’t in the pastel range. It’s a bold, in-your-face wicked-witch kind of green. When you wear it, you will get noticed. So then, how do you blend that seamlessly into your wardrobe? Spoiler: you don’t. Perhaps one of the reasons ...

5 Trending Colours & Other Stories Is Backing in a Big Way

I never used to be someone who got excited about colour in a fashion context, however in recent seasons, high street brands such as & Other Stories have really pulled out all the stops to convince us colour-ambivalent individuals that there is plenty of styling potential to be found in embracing the rainbow. Case in point: & Other Stories‘ latest LA summer edit is packed-full of both vibrant shades and classic neutrals that will instantly transport you to warmer climes. Yep, we’re very much ready for summer, and this collection is bringing all the holiday vibes. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beau...

5 Trending Colours H&M Is Backing in a Big Way This Spring

H&M has proven it’s the high-street brand to beat over the last 12 months, with countless pieces achieving cult status. It’s actually been frustrating for us editor types, whose job is to bring you the best new buys before they sell out, as they’d often be gone before we got the chance. So we’ve had to up our game. We find ourselves checking H&M’s new-in section almost by the hour on the off chance that we missed the next big thing on our previous scroll. In doing so, we’ve been able to ascertain a few things. One, shackets are still proving popular for the brand, as it seems to have five new styles every time we check. Two, oversize dresses are going to be just as prevalent for the season ahead as they were las...

Get Ready for the Bold Colour Trend That’s Comin’ in Hot

Over the past few seasons, neutrals have taken really taken center stage with versatile shades of cream, beige, and grey popping up in the wardrobes of all the cool fashion girls. More recently, though, bolder colours like bubblegum pink and bright green have stood out on the runways and fashion scene. As we look to autumn 2021, that is only continuing, and saturated shades are winning out as the biggest colour trend for the season ahead. At a time when we’re all looking for a dose of fun, it makes sense that designers are injecting their collections with bold pops of colour. While you don’t need to part ways with the neutral pieces in your closet, you might want to make space for more vibrant hues. The main takeaway from the autumn winter collections? Rather than a specific sh...

Park Dates Are a Thing—Here’s Exactly What to Wear

I’m far from a dating expert. My husband and I have been together a total of 15 years, so I’ve missed out on the whole Bumble and Tinder thing. That said, when my single friends are getting ready for their dates, they still choose to run their outfits past me, which I always find so flattering. After a decade spent working in fashion, I’ve become acutely aware of the small cues your clothing choices can make on your behalf, whether you know it or not. You need to feel comfortable in your clothes, especially on a date. If you don’t, you’ll hold your body in an entirely different way than how you usually would, which makes it harder for the person you’re with to connect with you. Wearing something that isn’t you will send off the wrong...

This Is the One Jacket Trend Worth Buying From Zara

Whoever has been doing the PR for the shacket recently really deserves a well-earned rest. This piece of outerwear truly came into its own over the past year, and it hasn’t waned in popularity whatsoever. Type “shacket” into Google Trends and you’ll see that it suddenly started to gain traction in August last year. The amalgamation of “shirt” and “jacket,” it has been a great option for working from home and then nipping out to the shops. It’s an in-between item that is great for layering and also just as good when you wear it on its own. It’s perfect with a pair of jeans or leather trousers but also works with dresses. Best of all, of course, is that it’s been made popular by the fashion crowd thanks to pretty muc...

Trust Me—This Is the One Jacket Trend Worth Buying From Zara

Whoever has been doing the PR for the shacket recently really deserves a well-earned rest. This piece of outerwear truly came into its own over the past year, and it hasn’t waned in popularity whatsoever. Type “shacket” into Google Trends and you’ll see that it suddenly started to gain traction in August last year. The amalgamation of “shirt” and “jacket,” it has been a great option for working from home and then nipping out to the shops. It’s an in-between item that is great for layering and also just as good when you wear it on its own. It’s perfect with a pair of jeans or leather trousers but also works with dresses. Best of all, of course, is that it’s been made popular by the fashion crowd thanks to pretty muc...

12 Items Monikh Will Always Have in Her Wardrobe

Monikh will likely need no introduction to loyal Who What Wear readers, as she has been a shopping columnist for us for several years and every month shares her must-have buys via her column, Trust Monikh. The London-based styling and shopping guru has impressive fashion knowledge, however, her philosophy (much like ours here at Who What Wear) is all about making smart investments that sit within your own personal style. She will reference trends, but never follows them, and instead is all about curating a wardrobe that will last beyond a season or two.  When it comes to her own wardrobe, you only need a quick scroll of her Instagram feed to realise that she has nailed her capsule wardrobe and relies on a roster of hardworking staples. “Firstly figure out what your sty...

7 Bargain Brands That Are Just as Strong as Zara

“Mango used to be one of those stores I always looked at but never really bought anything from, but over the past year or so, that has completely changed. Mango’s current pieces are right on the money as far as trends and basics go, meaning if you let it, Mango could be your one-stop affordable shop this season.” You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

How to Bag a Bargain, According to the Queen of Vintage

What are your top tips for those who are shopping vintage for the first time? Go with a sense of purpose. Think about finding something you would love to find and be tuned in! Even if you don’t find that piece, you will almost certainly find something else that you love. Have focus! Even in the most relaxed way.  What would be your dream vintage purchase? Good question. It changes a lot. At the moment, the most perfect faded beaten up, (slightly oversized) denim faded shirt. Frayed and worn. Think the American West. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blog...

7 Stylish Outfits to Wear to the Pub That Don’t Look OTT

After months of blank diary pages, chances are your social calendar is now filling up with catch-ups with friends, which are, most likely, going to be held at the pub. Gone are the days when you could simply drop in and grab a table—demand for pub seats is at an all-time high, with many requiring reservations, just like restaurants. Sure, this requires a little more thought and preparation on your part, but it’s worth it to finally sip on your favourite tipple out of your own home surrounded by your pals. Still, after putting all that energy into securing your table, perhaps you’re in need of some assistance deciding what to wear to the pub. Naturally, that’s where we come in. Just because you don’t require a ballgown and elbow-length gloves doesn’t mean you c...

How Slow Fashion Is Going to Impact How We Dress

While it sounds kind of daunting, putting the concepts of slow fashion into practice is pretty simple. For example, Firth suggests adopting Eco-Age’s #30Wears campaign that implements a deeper thought process while shopping. “Rather than concentrating on which brand is good or bad,” says Firth, “why don’t you just stop and think for a second ahead of buying anything and ask yourself if you will wear it a minimum 30 times? If the answer is yes, then go ahead. But you will be surprised how many times the answer is no.” Lauren agrees and she offers some useful tips: “Try and think of a few new ways to style your wardrobe that you’ve not done before, breathe new life into what you already have. When you feel the moment has come to buy something new, take a little bit more time to do ...