fashion-news

Without a Doubt, These Are the It Coats of 2020 So Far

Was there ever a better year to invest in an It coat? If you’re unacquainted with the term, allow me to explain. Much like the It bag, it’s all about the wow factor, whether the fashion crowd is going nuts for it, and whether street style stars are wearing it. Despite the fact that street style hasn’t been the same this year, with many fashion weeks going digital, we’ve still managed to get our fashion detective hats on and find the coolest pieces of outerwear around right now. Below, you’ll find a list of 17 different coats we, and the rest of the fashion world, are loving right now. Some you won’t be surprised at—such as Saks Potts’s brightly coloured fur-lined coats that have been a hit for a few seasons and the latest q...

7 Ways to Style Up a Duvet Coat Now That We’re Living Outside

The humble puffer coat has come a long way since its original outdoor sports iterations. Thanks to Drake, Balenciaga‘s A/W 16 collection, and our constant pursuit of comfort, we’re very much in the era of the fashionable puffer coat. And 2020 is going to see this item of clothing gain even more popularity since the majority of our social lives will be taking place outside during the winter. As these jackets tend to cover us completely (especially if you have one of those head-to-toe versions), they can leave you feeling like it’s pointless to wear anything exciting underneath. But that’s actually not the case. I had a look at how some of my favourite Instagrammers have been wearing theirs and found some genuinely fun and exciting o...

The Outnet’s Clearance Sale Just Started—Here Are My Best Buys

There’s almost nothing we love more than a designer sale drop—especially when the edit is filled with time-tested high-end gems. In case you didn’t know, The Outnet‘s massive sale is here, and there’s up to 80% off. So, yes, it’s a particularly joyous day here at Who What Wear UK. We know from our inside sources that the majority of pieces in the discounted edit have such a low depth of stock that it’s common to only find one of each piece (that’s one of each piece, people). To help you find the best pieces first, we have combed through the lot to bring you the best of the bunch, with plenty of key pieces for the rest of 2020 and beyond. However, this clearance is arguably best for wardrobe staples. Highlights include&...

5 Trench-Coat Outfit Ideas You Can Always Rely On

Synonymous with British style, it’s hard to deny the timelessness of a trench coat. In fact, I personally won’t consider myself a true Londoner until I own at least one iteration of the classic item. Whether paired with your gym gear for a weekend stroll or worn alongside knitted dresses and midi skirts for dressier occasions, the power of the trench coat is, of course, in its versatility.  Despite its utilitarian roots (the item was originally created as a part of an army officer’s uniform), over the years, trench coats have undergone several makeovers with various designers and brands reimagining and redesigning the item. Today, the trench is considered a true classic, which would be at home in everyone’s wardrobe regardless of age, personal style or gen...

The Best High-Street Buys We’ve Seen on Instagram This October

The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...

Zara Makes Lingerie Now and Everything Looks So Expensive

Although Zara releases new pieces on an almost daily basis, it’s rare that they create an entirely new category, but today is an exception. That’s right, Zara makes lingerie now and all I can say is worth the wait. The collection (entitled The Female Gaze) of bras, underwear, pajamas, shapewear, nightgowns, and loungewear was clearly designed with comfort in mind, first and foremost. But each piece is undoubtedly beautiful and sensual, and since the pieces are constructed of high-quality materials like silk, alpaca, cotton, and wool, everything looks incredibly expensive (although most sets are under $100). In total, Zara’s initial lingerie launch includes a whopping 129 styles, and the neutral color options means that items can be mixed and ...

Instagram’s Best-Dressed Influencers Just Told Me What They’re Buying for Winter

It’s a fair assumption that I’m a big fan of clothing, in general, working in fashion and all that. But even though my occupation involves looking at a lot of products every day, I still miss some real zingers. I am but one woman, after all. It’s why, then, that I find Instagram such a treasure trove for discovering new brands and new stylish people to follow for tricks, tips and ideas on how to get dressed. While dressing for the winter might look a little different this year (less sparkly dresses, more pretty face masks and puffer coats) that doesn’t mean we can’t find some fun in our wardrobes. And I don’t know about you but I’ve become stuck in a bit of a rut of late, rotating the same items every week.  This is why I turned to s...

Thanks to COVID-19, a Streetwear Shortage Is on the Horizon in the UK

Following a recent report by The Guardian , it’s become clear that UK retailers are struggling to meet demands for athleisure and streetwear as a result of the pandemic. With more and more of us working from home, working out at home, and exercising the need to be comfortable (no pun intended), the sheer amount of items we’re on the lookout for is starting to seriously outweigh the supply. As a result, items such as tracksuits, trainers, and running gear are soon going to be harder to find. Edited, a fashion analysis firm, stated that “the number of sportswear items sold out online over the past month had increased by 17% compared with last year and it expected to rise further should the UK face a second lockdown.” As a result of the different restrictions across th...

Pretty Face Masks Exist—I’ve Found 33 of Them

Numerous designers and high-street brands have branched out into face masks, so you can now buy a printed Rixo or O Pioneers mask to match your midi dresses. Gap and Mango have plenty of reusable face masks, in gingham, polka-dot and animal prints. While if you want to support smaller British designers or independent brands during this time, the British Fashion Council has teamed up with Bags of Ethics to manufacture sustainable coverings from the designers Julien Macdonald, Rixo and Liam Hodges. Etsy is also a treasure trove of cute printed face masks, with dozens available for under £10.  Keep scrolling to see the face masks that have caught my eye.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins wi...

I’ve Worn Glasses for Nearly 20 Years—Here’s How to Find Your Perfect Pair

I have worn glasses since I was 17, so now at the age of 35, I’ve tipped over into the realm of having worn glasses for more years of my life than not. I have, of course, in that time worn plenty of different styles, but about four years ago, I discovered my perfect frames—black, thick rimmed, and slightly oversize from a brand called Cubitts, an independent optician. I know that they’re a real “fashion” choice, and by that, I mean they make a statement. However, I often get complimented on them and even had a colleague message me over Slack after a Zoom call (so 2020) to ask me where I got them from.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to...

4 Elevated Legging Outfits for When You Can’t Face the Idea of Jeans

I’m not sure how it happened exactly, but somewhere along the lines, leggings developed somewhat of a bad reputation. A few years ago, the item was relegated to workout looks only, not to be worn outside the context of gym gear or errand running. However, if 2020 has taught us anything, it is that comfort is key, and if leggings are elevated enough to appear on a Chanel runway, they are certainly polished enough for our everyday attire.  If you’re yet to embrace leggings outside the realm of athleisure, may I turn your attention to Instagram, where influencers are managing to incorporate the item in several stylish looks? From pairing leggings alongside a boxy blazer and belt to wearing them with a cosy shacket and knee-high boots, there ...

& Other Stories Cult Blazer Is Back For 2020 and is Looking Better Than Ever

They say nothing haunts you like the things you didn’t buy (or something like that, right?). Regardless, it’s a feeling of regret I know all too well. Last year, I fell head over heels for a cover-up from & Other Stories. Specifically, a woollen blazer. A light beige hue with an oversized silhouette and a weighty, woven finish, the blazer would make for the perfect accompaniment to my off-duty jeans-and-jumper outfits. It would also make for a chic throw-on over printed dresses and pleated midi skirts. Maybe I was waiting for payday, or perhaps I’d recently bought something else. Whatever the reason, I decided to wait for a couple of weeks to treat myself. However, as you’ve likely already surmised, it sold out before I could get my hands on it. As such, I spent...