Fashion Brands
Rua Carlota’s Sustainable Knitwear Is Completely Created From Secondhand Clothes
Rua Carlota is at the centre of the conscious fashion revolution. The London-based brand sources clothes that are destined for landfill and transforms them into colourful patchwork knitwear that sells out in minutes. Each piece is handmade by founder Charlotte Rose Kirkham who was previously selling secondhand clothes, until she asked herself: “What is happening to all of the pieces that aren’t interesting and don’t fit this curated aesthetic?” Since going viral on Instagram in 2020, Rua Carlota has been driven to change people’s perspective on waste culture. The brand’s spring project with Cadbury Creme Egg is a milestone for the designer who tells POPSUGAR that it inspired her to come out of her comfort zone, and approach her design process with a fres...
Kitri Founder Haeni Kim Is Building a Digital-First Fashion Brand With Sustainability in Mind
Image Source: Sophia Spring London-based clothing brand Kitri attracts a playful clientele. Known for colourful dresses, outerwear, and knits, the brand counts textile designers, cocktail enthusiasts, and style bloggers as #KITRIgirls. The hashtag trends on Instagram, tagged to the outfits of fashionable women sharing how they wear the brand. But what does it mean to be a Kitri girl? Founder Haeni Kim told POPSUGAR about the community that inspires Kitri and how she is creating a digital-first brand with sustainability in mind. Kim’s idea for Kitri came from a relatable fashion dilemma. Working hard as a 20-something woman in the city, she needed a little pick-me-up and decided to treat herself. But after searching for a nice piece of clothing to add to her wardrobe, she wasn’t...
Perrie Edwards Describes Her New Clothing Brand Disora as “Contemporary Luxury”
Little Mix’s Perrie Edwards is launching a clothing brand called Disora on 30 Oct 2021. Described as “contemporary luxury” by the singer, Edwards teased the launch on Instagram while wearing a black hoodie and branded socks by the brand. “Didn’t think it was possible to be anymore excited than I already am!” Edwards shared on Instagram. “Years in the making and my brand @disora is finally launching! Thank you to my Disora team for sending me my own PR chest, you bitches are bad and boujee!” Disora shared a teaser of its first collection on Instagram. It features hoodies, T-shirts, socks, and leather jackets in a monochrome palette. The debut collection, *DS001, will be available globally on 30 Oct at 5pm and include a limited edit of pieces t...
