Facebook’s Global State of Small Business Report
Unpacking the Economic Impact of COVID 19 on SMBs in South Africa
One in two small and medium-sized businesses (SMBs) in South Africa has yet to see revenues recover to pre-pandemic levels, according to the latest edition of Facebook’s Global State of Small Business Report. 50% of operational South African SMBs on Facebook reported that their sales in February were lower than the equivalent month last year. Some 74% reported that they were operational or engaging in any revenue-generating activities, while 8% of operational SMBs on Facebook expected challenges related to cash flow and 20% expected challenges related to demand or a lack of customers in the next few months. Continuing trends observed throughout the pandemic: Women-owned South African businesses have been hit especially hard. Some 71% of women-led SMBs (vs. 77% of men-led SMBs) on Facebook ...
Nearly 70% of Ghanaian SMBs are Optimistic Despite COVID-19 Pandemic
To lay bare the scale of challenges small businesses are facing during the COVID-19 pandemic, and to understand their ongoing challenges and areas for further support, Facebook published the Global State of Small Business Report. Compiled in partnership with the World Bank and the OECD, it surveyed over 30,000 small business owners and employees from around the world in over 50 countries. In Ghana, the survey reveals that despite the challenges, SMBs are very optimistic about the future of their businesses. Over 69% of operational SMBs on Facebook feel optimistic about the future of their business, with 68% of male-led SMBs currently operational or engaging in revenue lead activities. However, among operational Ghanaian small businesses (SMBs) on Facebook, 42% expect cash flow to be a chal...
