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Facebook Partners with BellaNaija and Guardian TV to Spotlight SMBs in Ghana

Facebook has joined forces with BellaNaija & Guardian TV as part of its #FBSuccessStory campaign. The drive is aimed at spotlighting Ghanaian entrepreneurs using Facebook, Instagram and WhatsApp to grow their business. “We’re proud of the role that we have in enabling SMBs to grow and scale. We know that small businesses are the cornerstone of the economy and make significant contributions. This campaign is a celebration of some of these Ghanaian SMBs making an impact, both in Ghana and beyond,” says Kezia Anim-Addo, Facebook’s Head of Communications for Africa. Running from November 18th to 21st of December 2020, #FBSuccessStory will air exclusively on both BellaNaija and Nigerian online TV platform Guardian TV. The two entrepreneurs selected include Aisha Ayensu, founder of Chr...

Nearly 70% of Ghanaian SMBs are Optimistic Despite COVID-19 Pandemic

To lay bare the scale of challenges small businesses are facing during the COVID-19 pandemic, and to understand their ongoing challenges and areas for further support, Facebook published the Global State of Small Business Report. Compiled in partnership with the World Bank and the OECD, it surveyed over 30,000 small business owners and employees from around the world in over 50 countries. In Ghana, the survey reveals that despite the challenges, SMBs are very optimistic about the future of their businesses. Over 69% of operational SMBs on Facebook feel optimistic about the future of their business, with 68% of male-led SMBs currently operational or engaging in revenue lead activities. However, among operational Ghanaian small businesses (SMBs) on Facebook, 42% expect cash flow to be a chal...