Facebook Buying
Gen-Z is SA’s Fastest Growing Group of Online Shoppers at 218%
Courtesy of Raw Pixel. Image sourced from Robosoft Technologies. /* custom css */ .tdi_4_211.td-a-rec-img{ text-align: left; }.tdi_4_211.td-a-rec-img img{ margin: 0 auto 0 0; } By harnessing the power of social media, Gen Z is driving a new wave of the e-commerce boom in South Africa. Apps including Facebook, Instagram and TikTok, which tailor content to the user’s interests and behaviour, have allowed this new generation of spenders to create a personalised shopping mall experience – online. Gen-Z Takes Shopping Online /* custom css */ .tdi_3_f0e.td-a-rec-img{ text-align: left; }.tdi_3_f0e.td-a-rec-img img{ margin: 0 auto 0 0; } According to data sourced by online payment gateway PayFast, the fastest-growing group of local online shoppers in SA are the Gen Z’s, aged between 18 and 24. “Ou...
