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Facebook and COVID-19

Facebook Adds New Shopping Tab to App

As part of Facebook’s plan to create a place for users to discover businesses and shop for products, it is testing a dedicated shopping tab within the main app. “During the COVID-19 pandemic, the shift to online shopping has rapidly accelerated, with an estimated 85% of people worldwide now shopping online,” says the social platform in an official blog post. “We want to make shopping easier for people and empower anyone, from an entrepreneur to the largest brand, to use our apps to connect with customers and grow their business. That’s why we’re creating new ways for people to shop on our apps and providing tools to help businesses sell online.” The new tab is currently only available in the US. /* custom css */ .tdi_3_ee0.td-a-rec-img{ text-align: left; }.tdi_3_ee0.td-a-rec-img img{ margi...

Facebook Commits to African SMBs Through Virtual Programmes

Sourced from Dialogue Pakistan Facebook has announced that all its Economic Impact Programmes are officially available, and will be offered virtually, in an attempt to equip small African businesses with digital marketing skills to help them stay open, connect with and acquire new customers to survive challenges presented by Coronavirus. Facebook’s Economic Impact Programmes include: Boost with Facebook – currently implemented in 11 African countries, targeting over 41,000 small businesses. SheMeansBusiness – available in Nigeria, South Africa and Senegal reaching 7,500 participants. Digify Pro – offered in Nigeria, Kenya and South Africa with 230 participants. Aspiring Entrepreneurs Programme – which works with 360 participants in Nigeria. These programmes will include 90 minute long...