Exclusive Content on Twitter

Image sourced from Mission Statement Academy Twitter is exploring a subscription-based model – called “super follows” – where users can charge followers for access to exclusive content. “Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivise them to continue creating content that their audience loves,” reveals a Twitter spokesperson. The social platform’s Head of Product, Kayvon Beykpour says that the exclusive content could include anything from tweets and direct messages to audio conversations and newsletters. “We also think that an audience-funded model, where subscribers can directly fund the content that they value most, is a durable incentive model that aligns the interest of creat...