Ethereum Max

Non-fungible tokens, more commonly known as NFTs, and cryptocurrency are still making waves for all the wrong reasons – scams, cons, and phishes are giving these digitally-driven technologies a bad reputation. As Anna Collard, SVP Content Strategy and Evangelist at cybersecurity awareness firm KnowBe4 Africa, explains, this is largely due to the fact that the line between legit and scam is becoming very blurred and very hard for most people to see. “Digital assets like NFTs are being used to drive engagement in the virtual space,” says Collard. “They are also used to handle brand collaboration, reward consumers, and build brand loyalty and customer connections. However, they’re not necessarily working as well as they should, and already there are court cases with celebrities and influencer...