The impact of COVID-19 on both consumers and retailers is becoming evident. Retailers are under pressure to reimagine and transform their businesses, build-out eCommerce solutions and expand their online offerings. Consumers, having already navigated a difficult year, and still uncertain about what the future holds, are likely to spend more conservatively over the next quarter. New data from Mobicred’s Consumer Spend index reveals some interesting trends as South Africans settle into post-lockdown shopping. While the previous quarter’s figures showed a higher level of eCommerce adoption, this spike was to be expected amid Coronavirus infection fears and consequent limitations on physical shopping during lockdown. Despite adoption rates levelling off, the data shows an increase of 9% i...
South Africa is about to move into Lockdown Level One as from midnight on Sunday, 20 September. And while the hard lockdown saw eCommerce activity skyrocket to unprecedented levels, trade volumes in brick and mortar stores have already started to see a pick-up during the previous shift down to Level Two. As restrictions ease further off the back of last night’s announcement by President Cyril Ramaphosa, questions have been raised as to whether the spike in eCommerce activity will wane and what the future holds for the sector. Based on international market trends, Matthew Leighton, a spokesperson from OneDayOnly.co.za, believes that continued growth is inevitable. “Well-established eCommerce markets are still experiencing growth, and we expect to see the same locally. A recent example was A...
Jumia has expanded its delivery service with the introduction of new pick-up locations across Ghana – something that the company hopes will allow customers to receive their orders faster while saving money. With over 20 pick up stations already operational in Accra and Kumasi, new stations will open in the Western and Central Region. Preparations to expand to Koforidua, Ho, Aflao and Tamale are also in the pipeline. The eCommerce reports that more than 25% of its consumers are from remote, rural areas who haven’t always been afforded the choice to find more affordable products. However, with the introduction of these pick-up stations, consumers will be able to find MORE flexible payment options. Consumers in the Western and Central Regions can now also choose the cash on delivery payment m...
Second-hand goods chain, Cash Crusaders has built and launched ‘Click & Collect’, the first instalment in taking their retail business online. “Although we’ve been planning the launch of eCommerce for our business for a while, COVID-19 rapidly increased the rate in which we rolled the service out,” says Sean Stegmann, CEO of Cash Crusaders Franchising. “As discussed in our recent 702’s Franchising for Future Success webinar, with shopper behaviours changing somewhat, the timing was perfect for us to aggressively embrace our digitisation strategy. We started with our WhatsApp Video service back in June and have gone live with our Click & Collect service.” The company says that this service will cater for both private label new goods as well as second-hand goods and works off a live ...
Sourced from Innovation Village. South Africa’s eCommerce industry is booming retailers were forced to take their operations online due to lockdown and safety restrictions. Now, with lockdown restrictions easing, the temptation is to throttle back on online efforts and go back to the ways of old. That would be a big mistake, believes Warrick Kernes, founder of the Insaka eCommerce Academy. “Businesses really need to embrace this and make it part of their strategy.” At this time, more South Africans are delving into online buying for everything from groceries and toiletries to hardware and digital devices. But it’s when you drill down into the statistics that the true uptake becomes apparent. Just recently payment gateway PayFast released information regarding transactions during the Januar...
Good marketing relies on a thorough understanding of your target market, but when much of what you knew about your customers is suddenly no longer relevant, a major shift is needed. With the onset of the coronavirus, almost every aspect of what was considered typical daily life was upended literally overnight – people confined to their homes, anxious about the future and their financial security. “The most important question you should be asking is: ‘How best can I connect with my customers during a crisis?’” says Gavin Knox-Grant, marketing guru and director of Karbon Media. “It’s not only during the pandemic that business will be different,” says Knox-Grant, “the way in which we all conduct business will be forever changed.” /* custom css */ .tdi_3_556.td-a-rec-img{ text-align: left; }.t...