eCommerce South Africa
5 Top E-Commerce Trends to Watch Out For in 2023
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Orderin CEO Gives 5 Simple Ways SMMEs Can Become Competitive in eCommerce
Thembani Biyam, CEO of Orderin SA. A few years ago, the majority of South Africans had never made a single purchase online. Today, the local e-commerce market has experienced a massive boom as lockdown restrictions aimed at curbing the spread of COVID-19, made online shopping feel like the safer, and sometimes the only, option for consumers. According to a 2018 report from shopping centre and property research company, Urban Studies, retail sales in the country reached a new high of R1-trillion ($65-billion) in 2017 and yet online shopping merely accounted for 1.8% of total retail spend that year. To give some context to just how far South Africa lagged behind in the e-commerce market, 19% of all British, and 10% of American retail spend in the same year, came from online purchases. Fast f...
Will an eCommerce Boom Benefit South African Consumers?
The acceleration of eCommerce as the global COVID-19 pandemic revolutionises buying trends is giving rise to exciting new developments in the financial technology industry. According to research by the United Nations Conference on Trade and Development (UNCTAD), eCommerce’s share of global retail trade grew from 14% in 2019 to about 17% in 2020. And the phenomenon shows no signs of slowing down. “Businesses and consumers who were able to ‘go digital’ have helped mitigate the economic downturn caused by the pandemic,” says UNCTAD Acting Secretary-General Isabelle Durant. /* custom css */ .tdi_3_7e3.td-a-rec-img{ text-align: left; }.tdi_3_7e3.td-a-rec-img img{ margin: 0 auto 0 0; } “But they have also sped up a digital transition that will have lasting impacts on our societies and daily live...
How to Adapt your Marketing Strategy for the COVID Era
Good marketing relies on a thorough understanding of your target market, but when much of what you knew about your customers is suddenly no longer relevant, a major shift is needed. With the onset of the coronavirus, almost every aspect of what was considered typical daily life was upended literally overnight – people confined to their homes, anxious about the future and their financial security. “The most important question you should be asking is: ‘How best can I connect with my customers during a crisis?’” says Gavin Knox-Grant, marketing guru and director of Karbon Media. “It’s not only during the pandemic that business will be different,” says Knox-Grant, “the way in which we all conduct business will be forever changed.” /* custom css */ .tdi_3_556.td-a-rec-img{ text-align: left; }.t...
