eCommerce and Consumer Trust
What does Lockdown Level 1 mean for eCommerce?
South Africa is about to move into Lockdown Level One as from midnight on Sunday, 20 September. And while the hard lockdown saw eCommerce activity skyrocket to unprecedented levels, trade volumes in brick and mortar stores have already started to see a pick-up during the previous shift down to Level Two. As restrictions ease further off the back of last night’s announcement by President Cyril Ramaphosa, questions have been raised as to whether the spike in eCommerce activity will wane and what the future holds for the sector. Based on international market trends, Matthew Leighton, a spokesperson from OneDayOnly.co.za, believes that continued growth is inevitable. “Well-established eCommerce markets are still experiencing growth, and we expect to see the same locally. A recent example was A...
South Africa’s eCommerce Market to Reach $3.5 Billion in 2020, says Researchers
eCommerce has broken barriers as a result of the global COVID-19 pandemic’s lockdown restrictions. Statista believes that the South African market will reach just over R62 billion this year, and show a compounded annual growth rate of 10% for the next four years. User penetration will be 37% this year and is expected to hit almost 51% by 2024. And even given the devasting impact of the national lockdown restrictions, which meant that online shoppers could order only “essential” items, 22% of a thousand South African adults surveyed in late April by Ipsos said they were using online shopping more frequently than in the month before, with 65% shopping less at a supermarket according to Nielsen figures released in early May. eCommerce and Consumer Trust “We’re seeing more and more people real...
