Eco Fashion
The Ultimate Guide to Clothing Rentals in the UK
The future of fashion is the community closet; multi-brand clothing rental websites and apps at every price point. It’s no secret that the fashion and textiles industry is a major player in our global waste problem, alongside the dangers of oil and agriculture. We still have quite a way to go if we want to close the loop on circular fashion, but the growing fashion rental economy is helping to push our consumption in a more sustainable direction. In the past few years, the fashion rental economy has grown at an exceptional rate. American company Rent the Runway was one of the first big names in the rental business, and it’s still going strong a whole decade layer. Since then, the UK has quickly followed suit with dozens of fashion rental websites and apps, specialising in every...
The Ultimate Guide to Clothing Rental Websites and Apps in the UK
The future of fashion is the community closet, i.e. multi-brand clothing rental websites and apps at every price point. It’s no secret that the fashion and textiles industry is a major player in our global waste problem, alongside the dangers of oil and agriculture. We still have quite a way to go if we want to close the loop on circular fashion, but the growing fashion rental economy is helping to push our consumption in a more sustainable direction. In the past few years, the fashion rental economy has grown at an exceptional rate. American company Rent the Runway was one of the first big names in the rental business, and it’s still going strong a whole decade layer. Since then, the UK has quickly followed suit with dozens of fashion rental websites and apps, specilising in e...
If You Like Reformation, Then You’ll Love These 5 Incredibly Chic Boutiques
Reformation‘s aesthetic is romantic and feminine with a vintage touch. Their beautiful editorial photography and classic designs have captured the interest of a whole generation of women, but it’s their commitment to sustainable and ethical manufacturing that keeps us coming back. Since Reformation came on the scene a decade ago, it has become the go-to brand for cool girls everywhere. Celebs like Rihanna, Taylor Swift and Emily Ratajkowski can’t get enough of their timeless pieces. Reformation‘s impact on the industry has not only helped make sustainable fashion sexy, but it’s also inspired an influx of midluxury brands that are founded and run by women. Retailers like Réalisation Par, Rouje, Oresund Iris, and Rat & Boa (to name a few) are catering to a s...
The Best New Sustainable Swimwear to Shop for Summer Days by the Sea
Fashion has a complicated relationship with plastic. As much as we pass laws to reduce it and march in the streets to get it out of our oceans, plastic fashion (like PVC shoes, clothes, and accessories) continues to be one of the industry’s biggest trends. It’s a funny paradox where our fascination with transparent pieces is subverting the actual transparency that we need from big brands. But what if we used the demand for this trend as a way to reduce our plastic problem? The word “sustainable” was once tied to an underground and overpriced market. Now that the eco-fashion revolution is in full swing, there are tons of fresh brands like Mara Hoffman, Reformation, and Chromat that are gaining loyal fan bases while influencing mega retailers, like H&M and Zara, t...
Is Recycled Polyester Better For the Planet? We Consulted the Experts
Ever since starting my sustainable fashion journey, I have been investigating the clothing on my wish list with an eagle eye. The second thing I look at when buying new clothes — after the price, of course — is the fabric a garment is made from. And if the composition says “polyester,” my bank card says “absolutely not.” Polyester is essentially plastic, but is recycled polyester — a popular material used in activewear, loungewear, and puffer jackets — a better alternative? We checked in with sustainability consultancy Eco-Age to get you informed before your next purchase. Virgin polyester is one of the most widely used fabrics in the world because it’s easy to clean, quick to dry, and doesn’t need any land space to be cultivated. However, it’s mad...
The Future of Vegan Leather Is Plant-Based, and It’s Made from Cactus, Pineapples, and Mushrooms
Image Courtesy: Desserto If you like the look of leather but also want a more sustainable and ethical fashion industry, you haven’t really had many options. While real leather obviously doesn’t fit with an ethical lifestyle, many vegetarian and vegan leather alternatives are made from plastic, adding to the already vast amount of waste filling our oceans. But while innovation has been slow, there are more sustainable options being developed around the world and becoming available to consumers. The one thing these new leather alternatives have in common? They’re all being created from plants. Pleather is a portmanteau for “plastic leather”, whereas vegan or vegetarian leather suggests that the fabric is more sustainably and ethically made — but that’s not...
ASOS Launches Its First Circular Fashion Collection Right in Time For Autumn
ASOS is showing the high street that circular fashion doesn’t have to compromise on style or price point. The affordable online retailer debuted its first circular fashion collection on Monday, 28 Sept, which offers on-trend clothing and accessories that have been made according to “industry-leading circularity principles”. ASOS’s circular collection includes 29 consciously created pieces of clothing and accessories that meet the brand’s commitment at the Copenhagen Fashion Summit in 2018 to train all designers in circular design by 2020. But, what is circular fashion? The brand explains by sharing the eight eco-conscious design principles that were used to create the new collection: Zero-Waste Design: Using zero-waste design pattern-cutting methods to ensure ...
London Fashion Week Is Streaming Live Next Thursday, Check Out the Official Schedule
London Fashion Week’s September 2020 season is taking a new form this year. What’s usually labelled as the Spring/Summer 2021 womenswear schedule will now be a gender-neutral showcase of both womenswear and menswear designs, which will include digital activations and physical presentations that adhere to government social-distancing guidelines. From Thursday, 17 Sept. (5 p.m. BST) to Tuesday, 22 Sept., londonfashionweek.co.uk will host the digital portion of London Fashion Week. You’ll be able to take a virtual front row seat to view and critique exclusive multimedia content curated by the British Fashion Council. It’s crucial to note that London Fashion Week September 2020 is not only gender-neutral but also a major push from the BFC to embrace a more sustainable f...
Ganni and Levi’s Rental-Only Denim Capsule Collection Is a Milestone For Sustainable Fashion
Ganni and Levi’s are collaborating on a “Love Letter” to fashion rental and sustainability. The popular Danish fashion brand and iconic American jeans company are launching a denim capsule collection that will be exclusively available through Ganni’s fashion rental platform – including three staple pieces made form upcycled and repurposed Levi’s 501 jeans and designed with the playful and offbeat Ganni aesthetic. “The beauty of good denim is it just gets better over time,” says Ditte Reffstrup, creative director of Ganni, in a press statement. “This partnership is all about sharing that love for great denim and passing it on. We handpicked each pair of vintage 501s with Levi’s for the project to upcycle and give them new life. It&...
London Fashion Week Announces Its September 2020 Dates, and the Main Focus Is Sustainability
London Fashion Week’s September 2020 season is taking a new form this year. What’s usually labelled as the Spring/Summer 2021 womenswear schedule will now be a gender-neutral showcase of both womenswear and menswear designs, which will include digital activations and physical presentations that adhere to government social-distancing guidelines. From Thursday, 17 Sept. (5 p.m. BST) to Tuesday, 22 Sept., londonfashionweek.co.uk will host the digital portion of London Fashion Week. You’ll be able to take a virtual front row seat to view and critique exclusive multimedia content curated by the British Fashion Council — with the official London Fashion Week September 2020 schedule to be released later this summer. It’s crucial to note that London Fashion Week September 2...
Pandora Promises Sustainable Jewellery Sourcing by Using Only Recycled Silver and Gold
Pandora is pledging that all of its metals will be sustainably sourced by 2025. The iconic jewellery brand plans to make a full shift from 71 percent to 100 percent recycled silver and gold within the next five years, in an effort to reduce its CO2 output and become more aligned with the needs of our planet. “Sustainability and quality have always been core values for Pandora, and since we know that our customers care about where and how our products are made, we have been using recycled metals in our designs for years,” says Stephen Fairchild, Pandora’s chief creative officer in a statement for POPSUGAR. “We design our jewellery to last knowing that our fans keep their Pandora jewellery for a long time. Gold and silver never lose their quality, so by using only rec...
Instagram’s Colourful Patchwork Fashion Trend Is a Cool Alternative to Ubiquitous Tie-Dye
Tie-dye is one of the first big fashion trends of summer 2020. And while we love the bold, colourful Links”>DIY style, it’s become so ubiquitous that people social distancing have added tie-dyeing to the at-home activity list — right up there with bread baking, Dalgona coffees, and impossible-to-solve puzzles. If you fancy taking this colourful summer fashion trend in a more alternative direction, then get inspiration from the fresh patchwork pieces taking over Instagram. Patchwork isn’t new to the world of style. Many of us have fond memories of a homemade patchwork blanket or jumper gifted from our nan, and even if you don’t, we all seem to be familiar with this comforting childhood memory. Recently, patchwork designs have had a very cool and sexy makeover, tha...
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