While many businesses were on the road to Digital Transformation (DX), there is no doubt that the COVID-19 pandemic accelerated these strategies and projects. ‘Nice to have’ technology became ‘must-have’ practically overnight, and the entire business model had to shift in many cases. However, DX is not just about implementing new technology. It is about choosing the right technology to solve a business problem or leverage an opportunity, or both. Ultimately it is about the experience, for both the end user and the customer. Technology with a purpose DX should always be about improving business efficiency and effectiveness rather than implementing technology for the sake of it. However, during the panic caused by the pandemic, this has been overlooked in many instances. /* custom css */ .td...