Often, certain designer brands will become renowned for particular items. Let’s take Loewe, for example, of course its basket bags instantly spring to mind. Then there’s Gucci, where the brand’s belts can be spotted a mile off. It’s not often, though, that brands have the power to become instantly recognisable just through detail alone, without any logos or branding. But luxury Australian label Zimmermann has done just this, and its dresses have become renowned due to the exquisite designs and feminine aesthetic. Founded in 1991 by sisters Nicky and Simone Zimmermann, and since creating everything from puff sleeved co-ords to unmissable swimwear, sunglasses and shoes, the Aussie label is now a one-stop-shop for summer. You Deserve to Make Money Even When you are looking for Dat...
As someone who owns and wears a lot of dresses, I’m of the opinion that no dress trend is bad. Sure, there are some I wouldn’t wear, but I genuinely believe there’s a place for every frock, be it bodycon or oversize, subtle or saturated. This is something I’d like you to bear in mind when you read this story. Like every other piece of clothing or accessory, it’s common for some dresses to lose their appeal over time, especially if they once tapped into a very specific fashion moment. For example, I love puff-sleeve dresses, which are intrinsic to the cottagecore aesthetic, and I’ll always gravitate towards them. But as the saying goes, sometimes, you can have too much of a good thing. Although I know I’ll loop back into wearing my puff-sleeve dress...
By now, you may know my standpoint when it comes to dresses. It’s something of a love affair. I’ve been combing the web in search of the best affordable dresses, and to my delight, I’ve been inundated with beautiful, timeless styles that truly defy their price tags. Some of my most-worn dresses are former high-street finds I’ve worn and cherished for many years. They still have a place in my current wardrobe, and every year, I look forward to being reunited with them come the spring-summer wardrobe switch-over. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by c...
By now, you may know my standpoint when it comes to dresses. It’s something of a love affair. I’ve been combing the web in search of the best affordable dresses and to my delight, I’ve been inundated with beautiful, timeless styles that truly defy their price tag. Some of my most worn dresses are former high street finds I’ve worn and cherished for many years. They still have a place in my current wardrobe and are pieces I look forward to being reunited with come the spring-summer wardrobe switch-over. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, bl...
Much like polka dot, Breton and floral print, gingham is one of the most distinguishable and dateless textile designs. I’ve observed the cyclical comings and goings of gingham dresses and come to realise that gingham with midi lengths is an unmatched pairing. Come summer, there’s always a place for gingham in my dress collection. Often printed onto puckered cotton or linen, the chequered print lends its wear to summer climates. Fashion brands release variations of the gingham print dress every year among seasonal updates. Gingham is a style indicative of warm weather, childhood nostalgia, and country living, with a nod to the cottagecore aesthetic that has dominated over the past couple of summers. There’s something about the print that evokes the candour of summer. When the clocks g...
Here at Who What Wear, we pride ourselves on being able to seek out the next big trends and uncover those must-see pieces that end up reaching cult status before anyone else. Fine-tuning this art means spending a lot of time combing though the new-in sections of our favourite brands and the Instagram feeds of the most stylish fashion insiders and decoding trends as they hit the runway to keep a step ahead. Summer means the dress reigns supreme, and although this summer has already given us a whole host of some incredible designer dresses, there’s plenty to be said about the high street, too. There are more premium-quality, affordable and sustainable options on the high street than ever before, making our job of putting together the perfect edit that much tr...
I had a friend over the other day for quick weekend catch-up. Before we headed out to explore the city, I opened my closet to grab a light jacket, and she immediately gasped. I may or may not have an addiction to buying new dresses, so my closet was spilling out with probably well over 50 styles. My love for dresses is so strong because they make it so easy to get dressed. Although my dress collection seems endless, you’d be surprised by how often I wear my favourite styles. I have an obsessive personality, and when I like something, I love it. It’s all in the accessories and styling. Throwing a light sweater over your shoulders or swapping in bold accessories can make all the difference. Below, you’ll find 10 looks that will inspire the endless stylin...
Now and again I’m reminded of a fashion item that straddles two oppositions, be it high-low, spring summer or smart casual—case-in-point shirt dresses. When it comes to everyday dresses, there are a few styles that will withstand the test of time and seasonal shifts. Much like your wrap or knitted dress, a shirt dress is a fashion component you can fall back on time and time again. You’ll likely find it nestled in amongst French-inspired capsule collages, alongside Breton, trench coats and basics. Summer is when shirt dresses come into their own. It’s the season retailers comply with the simple lines and elegant styles that best adhere to effortless dressing. A shirt dress is perhaps one of the most universal and wearable styles for a multitude of environments. As we saw from last wee...
One of my favourite pastimes is deep-diving into Instagram and spotting the buzziest pieces everyone is wearing, especially before they become a thing. Finding trends and predicting which items are set for cult status is my USP, and this is great for me, as it means I can snap up said cult buy before it sells out (not so great for my bank balance, I might add) and share said info. This summer, dresses continue to be a key focus for most designers and retailers. After all, who doesn’t love an outfit in one piece? Dresses that require minimal styling and make getting ready a breeze will always have my attention, and this ease is the secret to their popularity. If you’re wondering which particular dress style or trend is most popular right now, the answer is...
Below, we’ve put together an edit of the very best ones that will elevate your summer looks now but also last for many seasons to come. There are plenty of pretty, throw-on dresses, which H&M always does so well, but also some more minimalist options that would work for the office and, of course, great wedding guest options that you’ll wear again and again after the event. Most importantly, they are all really versatile, and you could just as easily throw them on with chunky sandals for a beach day as you could with strappy heels for date nights or balmy holiday evenings. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, ...
We’re pretty well versed in both It items and incredible dresses, so you bet your new raffia tote we can spot a killer It dress from about 50 paces away. Here it is: the £65 wear-it-to-everything midi our wardrobes have all been waiting for. And it has a great pedigree, coming from our very own newly-launched sustainable and affordable fashion collection, Drop 01 by Who What Wear UK. This dress is flattering and easy to wear thanks to its softly elasticated waist and shoulders and flowing linen-blend fabric—we haven’t yet met a person it doesn’t suit. But for all of its practical details, it’s still incredibly “wow” thanks to the intricately designed four-in-one neckline-and-sleeve concept: You can wear this as a criss-cross halter or...
When it comes to looking polished every single day, no one is quite as proficient as Jessica Skye. An influencer she may be, but she has the fashion clout to match, having held various roles within the industry before she found social media stardom. It’s this intrinsic knowledge and experience that sets Skye apart from her contemporaries (along with her imitable style, of course). With a penchant for pared-back staples and easy-to-wear outfits, all in a gloriously versatile colour palette, Skye creates perennially chic looks that aren’t try-hard—a potent combination we immediately want to re-create. Thankfully, each month, Skye will be sharing her new-season selects exclusively with you, rather pleasingly categorised by product type. You Deserve to Make Money Even When you are lookin...