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I Think This Little-Known Label Creates the Coolest Dresses

It’s been spotted on the likes of Lucy Williams, Bettina Looney and Monikh Dale (to name a few) and you can bet it will be making more appearances on the most stylish Instagram feeds this summer. I invested in the yellow version last year and I can personally vouch for the incredible quality. I wore it to every one of the five weddings I attended, as well as on holidays and during summer in the city with chunky sandals and I plan on doing the same this year. Not only does it make me feel great but the compliments it receives proves what an impact a simple style can make. Launched in 2019, it’s clear that Tove has captured the attention of the fashion set already and we are hardly surprised. The brainchild of Topshop alumni Camille Perry and Holly Wright...

These 23 Dresses Are Honestly the Easiest Things to Throw On in the Morning

We’re likely all asking ourselves the same question at the moment: What can I wear that’s as comfy as loungewear but looks like I’ve put a lot more effort in? And there’s no better or easier shortcut to reaching that goal than a great dress. “But it’s winter!” We hear you. But most of the 23 dresses on our list below are cold-weather appropriate or can be with the simple addition of a roll-neck, a pair of chunky boots and maybe some opaques while there’s still a chill in the air. Come spring, you can toss these layers aside dramatically (or store them away neatly) at the first sight of sunshine. It’s a win-win. Plus, many dresses are inherently comfy, and we’ve made sure the below styles definitely are. So why the heck not chuck o...

You Won’t Believe These 30 Hard-Working Spring Dresses Are All Under £100

The best thing about dresses, though, might just be that you can bag yourself a really great one without having to dig too deep into your purse. Across the high street, second-hand and independent brands, you can find so many beautiful styles for under £100. Which couldn’t be better for this time of year when your wardrobe (and your mindset) may feel like it needs a refresh after a long winter, but you’re still trying to stick to a budget at the beginning of the season. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet reve...

10 Under-the-Radar Dress Brands Our Editors Wish They Could Keep a Secret

Unearthing lesser-known dress brands is something we relish in the challenge of. Of course, that doesn’t mean we completely turn our backs on the labels we already love and have served us well in the past—think Rixo, Self-Portrait, Reformation, and Ghost, to name a few. But when it comes to dress shopping, it often pays to think outside the box, broaden your horizons, and find something that you’re less likely to see everyone else wearing—be it at weddings or on the beach. And that’s where this particular edit comes in.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging a...

10 Dress-and-Shoe Pairings That Make Getting Dressed for Spring So Much Easier

If you’re an avid Who What Wear UK reader, you’ll know how much we love dresses, and it’s mostly because of how effortlessly they form a successful outfit. As soon as the sun (and its warmth) starts to appear in early March, spring dresses become our top tip for an easy look you can feel really polished in. We live by that rule ourselves as editors, and 90% of the time, you’ll catch the whole team in the office sporting our favourite throw-on styles. Unlike separates, there aren’t many variables to think about when piecing together a dress outfit. The only real problem you can encounter is figuring out what shoes to pair with it. As they’re so versatile, it’s actually the shoe pairing that can transform a dress for so many different occasions. The endless combinations, though, ca...

10 Dress-and-Shoe Parings That Make Getting Dressed for Spring So Much Easier

If you’re an avid Who What Wear UK reader, you’ll know how much we love dresses— and it’s mostly because of how effortlessly they form a successful outfit. As soon as the sun (and its warmth) starts to appear in early March, spring dresses become our top tip for an easy look you can feel really polished in. We live by that rule ourselves as editors and 90% of the time you’ll catch the whole team in the office sporting our favourite throw-on styles. Unlike separates, there aren’t many variables to think about when piecing together a dress outfit. The only real problem you can encounter is figuring out what shoes to pair with it. As they’re so versatile, it’s actually the shoe pairing which can transform a dress and have it work for so many different occasions. The endless combinat...

These 23 Pink Dresses Are Guaranteed to Make You Smile

The overarching theme for the spring/summer 2022 collections is a desire for our clothes to be fun again and the styling is centred around an overwhelming feeling of optimism. Designers largely used colour to convey this mood, whether that was with a rainbow print or sunset hue. The most-used exuberant colour was hot pink, with the likes of Valentino, Giambattista Valli, Proenza Schouler and Prabal Gurung creating magical dresses in punchy pinks. With wedding invites coming in thick and fast this year, Net-a-Porter has seriously invested into occasionwear, buying over 3000 joyful dresses for S/S 22, and has over 10,000 dress options for the season. Scrolling through the new-in section, it seems like a high percentage of these are in bright pink, as many of the most...

26 Joyful Dresses to Buy for Spring, and Love Forever

The relationship between a fashion person and their dress collection is one that shouldn’t be underestimated. Name an occasion, life event or even just a previous dinner plan and no doubt they’ll be able to tell you what they were wearing—and it’s usually always a dress that’s most memorable. There’s not a date in the diary that a dress can’t be worn, and this is why they deserve recognition. For spring, they’re basically an essential, and there are so many new dress brands we’re excited to wear. When it comes to the best designer dresses, though, we always know where to head to for certain styles.  You can rely on the likes Christopher Esper, Jacquemus and Johanna Ortiz to tick off the cut-out trend, Aje and Faithfull The Brand to cover puff sleeves and Vic...

I Tried So Many Spring Dresses to Bring You the 10 Best on the High Street

The weather might be playing catch up but we’re always two steps ahead of the forecast, and the best spring dresses are available right now, even if the April snow has altered plans for when we’ll be able to wear them. There’s never anything wrong with being prepared, and the truth is that snoozing on the new-in spring dresses that are filtering onto the high street at the moment isn’t a wise idea if you’ve seen something you like—they are already selling out. Case in point: The incredible H&M fringed style I’ve tried on below is now like gold-dust and almost impossible to find in stores or online until a restock occurs. It’s a bit of an in-between period in the shops right now where you still have a mish-mash of wintery...

& Other Stories Just Updated and Restocked Its Most Popular Dress

With cute short sleeves, light fabric and a sweetheart neckline, the dress’s magic lies in how versatile it is. Pair it with trainers and a leather jacket for a pub garden or strappy heeled sandals and take it to a wedding or summer occasion with ease. But it’s also designed to suit a range of body types. Curves or no curves, boobs or not, the dress flatters in all the right places.  Unsurprisingly, it’s already one of the most popular dresses we’ve featured on Who What Wear this season, selling like hot cakes when we got a glimpse of the spring weather to come last week. So when I walked past the store on my way to the office this week, I couldn’t help popping in and trying it on to see if it was as good in real life as it looks online. (Spoiler: It was.) If you’r...

& Other Stories Just Updated and Restocked Their Most Popular Dress

With a cute short sleeve, light fabric and sweetheart neckline, the dress’s magic lies in how versatile it is. Pair it with trainers and a leather jacket for a pub garden or a strappy heeled sandal and take it to a wedding or summer occasion with ease. But it’s also designed to suit a range of body types. Curves or no curves, boobs or not— the dress flatters in all the right places.  Unsurprisingly, it’s already one of the most popular dresses we’ve featured on Who What Wear this season, selling like hotcakes when we got a glimpse of the spring weather to come last week. So when I walked past the store on my way to the office this week, I couldn’t help popping in and trying it on to see if it was as good in real life as it looks online (spoiler: it was). If yo...

30 Easy Throw-On Spring Dresses That Still Feel Really Polished

There’s a fine balance, though, between a dress that makes you feel confident, and one that clings in the wrong places, isn’t properly lined or maybe shows too much bra strap. That’s why today we’re here to round up 30 new-in dresses which are guaranteed easy, effortless winners. By ‘easy’ we mean you can throw all of these on and go for most occasions— from the office to weekend brunches, and maybe even a wedding or two. You can wear a bra with most of them, and everything from a fresh pair of trainers to your reliable boots or strappy sandals will work footwear wise.  Most importantly, they’ll put a smile on your face,  because of how good you feel in them and how joyful they are— but also because you’ve not had to empty the entire contents of your closet onto y...