dreamstage
Choosing A Livestream Platform: A Guide For Artists And Managers
The New Livestreaming Landscape Here’s how the leading livestream platforms stack up on revenue split, merch integration and more key variables for artists. When the coronavirus shut down the live industry, artists had no choice but to cancel or postpone their tours. Now they face an overwhelming range of choices as dozens of livestream platforms compete to be the next big virtual stage. Many of these livestream companies launched amid the pandemic, while new services are debuting on an almost weekly basis. They have much in common and are sometimes difficult to tell apart, but employ a variety of business models — including pay-per-view ticketing, sponsorship and virtual tipping. To help artists make an educated decision about which platform to use to reach their fans — or collect new one...
If You Stream It, Will They Come? Inside The Livestream Boom
Sessions founder Tim Westergren estimates the market for virtual concerts is worth $1 billion with the potential to grow to “tens of billions” in just a few years, but can that rate of expansion continue when actual live shows resume? At a 2007 Los Angeles music industry function, Ray Smith was pitching his new company, BE-AT.TV, to a high-ranking Live Nation executive. The business was focused on livestreaming electronic music festivals like Tomorrowland and Ultra Music Festival, and Smith says the executive’s reaction was not as he had hoped: “He was like, ‘Who the hell is going to sit at home and watch a bunch of kids partying on a laptop?'” Thirteen years and a global pandemic later, millions of music fans worldwide are doing just that, and Smith’s newly rebranded BeA...
