DraftKings
Steve Aoki Partners With DraftKings to “Build Out the Next Generation of Fantasy Sports”
Whether you’re debating Jonathan Taylor’s astronomical weekly price tag or rolling the dice on a cheap defense, DraftKings is associated with making tough calls. Partnering with Steve Aoki, however, was not one of them. The company has partnered with Aoki as an official brand ambassador of DraftKings Marketplace, its branded NFT hub. DraftKings is betting on Aoki’s Web3 expertise to strategically expand Reignmakers, an “NFT-based fantasy sports series” allowing users to collect digital player cards and use them to draft lineups in daily contests. The real value of NFTs lies in their utility, and Aoki’s DraftKings Marketplace collectibles have plenty of it. According to a press release, holders of his tokens can unlock access to VIP events hoste...
