Digital Privacy South Africa

Image sourced from Pexels. Consumer data is valuable, and nowadays, all businesses wish to get to know their clients as closely as possible. However, certain strategies can spook potential clients. For instance, predicting your clients’ preferences and future purchases might seem like the golden ticket to success. Sadly, it might not go as planned as customers will feel that your approach is intrusive and creepy. Thus, all marketing specialists now walk a thin line. Is a particular marketing campaign brilliant, or will it cause some unnecessary confusion? The good news is that if you get things right, digital privacy and care for consumers’ data could be a part of your brand. What is digital privacy? Most programs and applications require a login name and a password to create an account yo...