Image sourced from www.emediait.com Over the past two years, Chief Information Officers (CIOs) and senior IT executives have largely focused their efforts on digital transformation. This is mostly because COVID-19 forced organisations to expedite planned and unplanned re-engineering of their IT environments to fulfil the digital marketplace’s ever-increasing demand. While the top issues for IT departments have traditionally been (and continue to be) digital transformation, cybersecurity, data compliance, and cloud migration, customer experience has also become a top priority. This highlights the necessity to maintain a customer-centric mindset during digital transformation efforts, to increase customer retention, encourage repeat business, and grow revenue. Customer-centric digital transfo...