Digital Channels
3 Tips to Improve User Experience & Security of African Apps
Entersekt’s Tochukwu Iwuora. Financial institutions are increasingly relying on apps and their turbo-charged cousins, super apps, for much-needed revenue growth. Organisations that can offer a secure, low-friction app experience are more likely to migrate existing customers to digital channels, attract new customers, and lower operational costs, giving them a much-needed competitive advantage in an increasingly competitive market. Africa is one of the fastest-growing app markets in the world, with Nigeria, Kenya, and South Africa showing particularly high growth since the Covid pandemic. With rapid urbanisation, a big improvement in connectivity as well as the fact that smartphone connections in Africa are expected to double by 2025, reaching 678 million, it is reasonable to expect t...
6 Ways Online Retailers Can Include Insurance in their Customer Journey
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In-chat Payments Help CMOs Address Costly Breaks in Customer Journeys
Chat Commerce is taking the lead when it comes to helping brands convince users to complete customer journeys. In fact, a simple, safe payment link within a WhatsApp message could hold the key for many companies, especially those in financial services, struggling with customer conversion, acquisition, and even cart abandonment. As user behaviour has shifted, organisations are relying more and more on their digital channels for topline revenue generation. However, the teams responsible for designing and managing those digital channels are feeling the pressure with the latest data from Clickatell’s latest Chat Commerce Trends Report showing 81% of customer service leaders saying they are compensated based on performance and sales within their teams. “When we surveyed more than 340 senior cus...
In-chat Payments Help CMOs Address Costly Breaks in Customer Journeys
Chat Commerce is taking the lead when it comes to helping brands convince users to complete customer journeys. In fact, a simple, safe payment link within a WhatsApp message could hold the key for many companies, especially those in financial services, struggling with customer conversion, acquisition, and even cart abandonment. As user behaviour has shifted, organisations are relying more and more on their digital channels for topline revenue generation. However, the teams responsible for designing and managing those digital channels are feeling the pressure with the latest data from Clickatell’s latest Chat Commerce Trends Report showing 81% of customer service leaders saying they are compensated based on performance and sales within their teams. “When we surveyed more than 340 senior cus...
In-chat Payments Help CMOs Address Costly Breaks in Customer Journeys
Chat Commerce is taking the lead when it comes to helping brands convince users to complete customer journeys. In fact, a simple, safe payment link within a WhatsApp message could hold the key for many companies, especially those in financial services, struggling with customer conversion, acquisition, and even cart abandonment. As user behaviour has shifted, organisations are relying more and more on their digital channels for topline revenue generation. However, the teams responsible for designing and managing those digital channels are feeling the pressure with the latest data from Clickatell’s latest Chat Commerce Trends Report showing 81% of customer service leaders saying they are compensated based on performance and sales within their teams. “When we surveyed more than 340 senior cus...
Data Democratisation: Broadening the Reach of Data for the Business
Image sourced from Pixabay Even though data has become the lifeblood of every organisation, it is still not accessible (or even understandable) to all employees. The potential of data is virtually limitless. It can be used to transform, enrich, and boost companies by harnessing the value of the information they have at their disposal. To do so, however, requires decision-makers to embrace the concept of ‘data democratisation’. Data democratisation can be defined as the process of making digital information accessible to the average non-technical user of information systems, without having to require the involvement of IT. Sounds straightforward. In practice, it requires organisations to navigate the complexities of their data real estate and find more effective ways of promoting collaborat...
Nigerian banks urged to address increasing numbers of customers visiting daily
Prof. Olayinka David-West of Information Systems/Academic Director, Lagos Business School, has urged banking institutions to embrace digital economy to address the increasing numbers of people visiting their branches daily. David-West gave the advice on Saturday at the first ever Virtual Graduates’ Induction and Prize Awards Day organised by the Chartered Institute of Bankers of Nigeria (CIBN) in Lagos. Newsmen report that theme of the programme was: “Digital Economy: The Role of Professional Bankers”. David-West said: “Our financial services ecosystem has recorded significant progress in areas like Bank Verification Number (BVN) and Instant Payments. “The surge on bank branches after the first phase of the lockdown presented some interesting challenges to the ecosystem and the digital eco...
FIFA partners AU, WHO, CAF to promote campaign against domestic violence in Africa
FIFA is joining forces with the African Union, the World Health Organization (WHO) and the Confederation of African Football (CAF) to jointly address the issue of domestic violence by launching the #SafeHome campaign across the African continent. The initiative is designed to support women and children victims of domestic violence, particularly as stay-at-home measures in response to COVID-19 have put them at greater risk. A number of African football stars are supporting the campaign via video awareness messages distributed on social and traditional media. The African Union-FIFA-CAF memorandum of understanding, which was concluded in February 2019, covers joint campaigns on topics of mutual interest and the promotion of gender equality, a key principle. Other areas of collaboration includ...
