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Diddy Buys Back Sean John: Velour Suit Twitter Is Pleased

HipHopWired Featured Video Source: Bernard Smalls / @PhotosByBeanz Diddy has his baby back. He has just won a bidding war for the rights to his Sean John clothing brand. As spotted on Women’s Wear Daily the mega mogul has bought back the line that he made global back in the 1990’s. According to sources he shelled out a whopping $7.551 million dollars to win control of the brand. He detailed his enthusiasm in a formal press release. “I launched Sean John in 1998 with the goal of building a premium brand that shattered tradition and introduced Hip-Hop to high-fashion on a global scale,” Combs said. “Seeing how streetwear has evolved to rewrite the rules of fashion and impact culture across categories, I’m ready to reclaim ownership of the brand, build a team of visionary designers and g...

Take That, Take That: Diddy Has Put In A Bid To Buy Sean John Clothing Brand Back

HipHopWired Featured Video Source: Bernard Smalls / @PhotosByBeanz Diddy’s name is his name. The mogul is now bidding on buying back his Sean John clothing brand. As spotted on Complex the serial entrepreneur is trying to save his failing apparel empire from bottoming out. Back in 2016 he sold a majority stake to Global Brands Group but the brand management firm recently filed for chapter 11 bankruptcy. Bloomberg reports that Combs has put in a bid of 3.3 million dollars to buy the assets back so he is the sole owner. Currently he is the highest bidder but other potential buyers have until December 15 to throw their names in the hat. A undisclosed source that TMZ says is close to the mogul says “very excited” at the thought of getting the company back and breathing new life into it. Earlie...