denim

As much as we’d like to jump straight in to bare-leg weather, the forecast is still looking somewhat chilly—brighter, yes, but still not quite warm enough to go out sans coat. However, as we prepare for spring’s load-awaited approach, instead of prematurely defaulting to floaty dresses and slip skirts, we’ll be building our looks around jeans—for there is no item more up to the challenge of swiftly transitioning you into the new season.  After all, jeans are timeless, easy to style, comfortable, and the outfit options are endless, making them the perfect day-to-day throw-on. However, if you feel like your denim ensembles are becoming a tad repetitive, we’re here to help break you out of your rut. We’ve found seven perfect casual outfits...

Fashion editors love their little style secrets, but due to the nature of our jobs, we’re not very good at keeping them. Case in point: Over the last few years, I’ve heard multiple times on the grapevine that high-street stalwart Marks & Spencer is actually a gold mine of premium-feel and (most importantly) well-fitting denim. Indeed, the brand has just dropped an even more comprehensive edit of silhouettes that would tempt even the most denim-phobic individual. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Inter...

Despite its relative newness on the high street, & Other Stories has quickly established itself as a go-to for enviable denim silhouettes. From its Kate Middleton–approved Favourite Cut to fashion editors’ highly treasured Keeper Cut, the brand has a pair of jeans for every occasion. For many of us, jeans are one of the most used items of clothing in our wardrobes, so it’s important to keep finding new ways to wear our old faithfuls. Luckily, & Other Stories has plenty of inspo to offer in this department, too. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogg...

While we might scour multiple stores in search of the perfect winter coat or pledge our allegiance to a number of different It-bag brands, when it comes to jeans, we tend to couple up for life. Despite the fact that no one likes shopping for them (how do they manage to spark insecurity like no other item of clothing?), it’s worth the hunt, as once you’ve found The One, there’s no turning back. The holy grail of good jeans lies somewhere in the middle of a Venn diagram covering fit, silhouette, comfort and, inevitably, cost. Recognising the needs of the masses by creating fashion-forward fits (especially for jeans) in technical, figure-flattering fabrics has only been achieved by a handful of brands. It’s rare to tick all the boxes, however, when it comes to the...

Okay, I admit it. When it comes to buying denim these days, I’m a bit of a snob. I spent my early 20s trying every high-street style I could find, going through God knows how many pairs of Topshop Jonis and Jamies. Once I hit my 30s, I gave up and started investing in fewer, more considered (read: expensive) pairs, hoping this was the solution to finding the holy grail of perfect jeans. I’ve definitely found a few really great go-tos, but like all of us, I’m still constantly on the lookout for a better pair. And while I presumed my high-street denim days were behind me, it was a recent Who What Wear team Slack discussion around everyone’s favourite jeans that had me reluctantly reconsidering. The verdict was that Marks and Spencer jeans are ...

At this time of year jeans and boots are basically all I wear, and so getting dressed can be a bit like putting on a uniform. It’s a practical and low-effort choice which is why it’s ideal for January, but these outfits can quickly become a little stale. So in search of some new styling ideas I spent some time looking at pictures of my favourite celebrities and came up with 5 easy-to-copy denim outfits I plan on adding to my rotation in 2022. One thing was clear when looking at my shortlist of images, baggier and looser denim styles are dominating right now, as not one outfit included a skinnier fit. These looks in fact all play with proportions, whether that’s by adding a boxy blazer, an oversized leather bomber, baggy shirt or a maxi coat. You can even go big with the shoes too, wi...

The next big non–skinny jeans trend is here, and it couldn’t be chicer. While skinny jeans will truly never die, nor do we want them to, we’ve spotted a number of emerging denim trends that are pretty much the antithesis of skinnies. We’ve already mentioned how flares and loose jeans are on the rise, and, well, we’re adding another of these non-skinny styles to the top of our lists: high-rise wide-leg jeans. These are full-length jeans with a trouser-like wide leg and a high rise. We know that wide-leg jeans can be intimidating if you’re not used to wearing them already, which is why the high rise is crucial here. It hugs you in all the right places and creates some nice dimension for the overall silhouette. Some of the stand...

If you hadn’t noticed most of these styles are fun, printed ensembles— a huge trend for 2022 and something Ref denim does better than the rest. But we’re here to warn you not to overlook their classic styles too. Shopping Editor, Joy Montgomery loves her Cynthia jeans that she’s wearing below, and I personally don’t think you can beat their Wilder wide-leg style (except maybe with the Joli flares). They’re all extremely comfortable and, in line with the brand’s eco-credentials, made as sustainably as possible. One note, though— they do come up long so if you’re shorter like me, check out their dedicated petite styles or download the Sojo app for easy alterations.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a da...

Don’t panic! We’re not about to sit here and tell you to throw out your beloved cropped straight-leg jeans, or that skinny jeans are over. Because first and foremost denim, whatever form it comes in, is a classic. Certain shapes shift up and down fashion’s most-wanted list— but then they come back around again before you know it. That’s why it pays to invest in the shapes and brands that work for you and your body, and always keep hold of the styles you love, no matter what’s ‘in’ right now. That doesn’t mean, of course, that denim trends don’t exist. Each year brings with it some sort of newness, whether that’s subtle updates to a classic jean shape, the return of an old cut, or the introduction of a whole new fit. So while we’ll definitely still be wearing our ‘bread and butter...

Denim is the cornerstone of many of our wardrobes. From dresses and jumpsuits to jackets and, of course, jeans, it’s the timeless trend we’ve depended on through every decade since the 1930s, when Levi’s introduced the world’s first pair of jeans designed exclusively for women. We counted on it through the ’90s when head-to-toe was the way to go and still do as we enter 2022 when the offering seems endless.  Even if you don’t count yourself as a jeans person, you’re likely to own a denim piece or at least one pair in your favourite shade. And sometimes one perfect pair is all you need, but the search for them is a process most of us spend years going through. Not only do we have the fit and shade to consider, but also, these days, picking a bra...

Re/Done’s Stove Pipe jeans are the perfect straight leg. Not too cropped, not too long (I’m 5’2 for reference) and stiff but not uncomfortable to sit in (important). The fit is spectacular: even during a year when my weight has gone up and down they’ve remained my most turned-to pair. The best part? They go with a whole range of shoes— the length and width of the ankle works perfectly with sandals, trainers, boots and heels (keep scrolling for proof).  Yes, they’re an investment, but the quality and cost per wear make them worth it— the blue is still just as blue, the hems are still intact and the denim doesn’t sag, even after a year of washes.  Of course, if you’re looking for the perfect flare, or wide-leg or skinny— sorry to say the search continues— but if it’s...

Jennifer Lopez has really been keeping us on our toes when it comes to her choice denim trends lately. Over just the past week, she’s been out and about in L.A. in skinny jeans, low-rise jeans, and now a previously “frumpy” style that’s gone mainstream among the fashion crowd again: pleated jeans (and this isn’t even a first for her). Pleated jeans are everywhere again, and the coolest denim brands are on board, so consider this important research. As you might’ve guessed, J.Lo’s pleated-jeans outfit isn’t anything like the ones you’re probably picturing from the late ’80s. (In fact, the only time the word “frumpy” should be used in the same sentence as Jennifer Lopez should be to negate it.) This w...